Tag: CifromRED

EditorMarch 16, 2021

78% of consumers support ‘giveaways’ but does it promote brand loyalty?

In recent times, brands’ marketing strategies have shifted focus from direct sales to relationships and value creation directly linked to ...

EditorFebruary 22, 2021

After weeks of customer complaints on social media, 54% of our consumer panel still view GTBank positively

Over three decades, GTBank has grown to become one of Africa’s most successful brands and enjoys a massive youth following ...

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