Category: CifromRED

Proportion
Culture Intelligence from REDSeptember 23, 2021

10 movie producers shaping the Nigerian film industry

Call the producer of any film the catalyst of that production. The producers begin and end the production cycle, from pre-production to release, marketing, and distribution. They are at ...

Proportion
Culture Intelligence from REDSeptember 22, 2021

Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and tissue box half-empty from all the sweat ...

Proportion
Omoleye OmoruyiSeptember 22, 2021

These 10 Speakers will bring actionable insights to your doorstep (II)

All that comes to mind when we think of public speaking is inspirational or educational speech, TED-talk style, but public ...

Proportion
Omoleye OmoruyiSeptember 21, 2021

These 10 Speakers will bring actionable insights to your doorstep

All that comes to mind when we think of public speaking is inspirational or educational speech, TED-talk style, but public ...

Proportion
Omoleye OmoruyiSeptember 20, 2021

10 billboards in Abuja for your campaign needs

Before billboards became a phenomenon, some city planners, experts and consumers argued that they could distract drivers and cause accidents; ...

Proportion
Omoleye OmoruyiSeptember 16, 2021

10 Influencers you should work with (II)

The influencing market has grown phenomenally over the last fifteen years. In 2010, only those with a ‘celebrity’ status were considered to ...

Proportion
Omoleye OmoruyiSeptember 15, 2021

10 Influencers you should work with

The influencing market has grown phenomenally over the last fifteen years. In 2010, only those with a ‘celebrity’ status were considered to ...

Proportion
Omoleye OmoruyiSeptember 14, 2021

10 TV shows marketing teams should consider sponsoring

The role of television in building a society cannot be over-emphasised – its importance we cannot ignore. TV is a source of information or ...

Proportion
Omoleye OmoruyiSeptember 13, 2021

11 (more) tourist destinations to consider for your marketing push

Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many ...

Proportion
Culture Intelligence from REDSeptember 13, 2021

There’s a subscription-based market waiting to be explored in Nigeria, but it depends on what you are selling

The issue At the peak of the global pandemic, with businesses across industries taking hit after financial hit in the ...

Proportion
Omoleye OmoruyiSeptember 9, 2021

7 tourist destinations to consider for your marketing push

Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many societies ...

Proportion
Culture Intelligence from REDSeptember 8, 2021

Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your brand to new and existing ...

Proportion
Omoleye OmoruyiSeptember 8, 2021

15 online platforms that can sell your product or service

A majority of pre-adults and adults in Nigeria get at least some news online (via a smartphone, computer or tablet), and the ...

Proportion
Omoleye OmoruyiSeptember 7, 2021

15 most popular billboards in Lagos

Billboards are considered one of the biggest parts of the traditional advertising market, and they engage potential customers. Today, billboard advertising ...

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Culture Intelligence from REDSeptember 6, 2021

9 television stations you want to include your campaign

Television is here to stay – at least for the next 20 years and beyond. No matter whichever ‘other’ options stand ...

Proportion
Culture Intelligence from REDSeptember 2, 2021

The Ronaldo effect: Getting the right person (with the right story) to sell your brand

A 10% share rise following the mere announcement of the conclusion of a transfer deal bringing back a football star ...

Proportion
Culture Intelligence from REDAugust 31, 2021

What King of Boys has wrought goes beyond film | The art of subtle ad placement

It could be a toast to the story of the century being published, at last. A casual conversation about what ...

Proportion
Culture Intelligence from REDAugust 6, 2021

Here are the top influential OAPs in Nigeria

Amidst a rising and vocal audience, including audience segments that have grown increasingly spoilt for choice, the fight for a ...

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Culture Intelligence from REDAugust 4, 2021

Here are the most popular radio stations in Nigeria

Radio has come a long way from its introduction to Nigeria in 1933 primarily for relaying the overseas service of the British ...

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Culture Intelligence from REDAugust 3, 2021

Popular print media platforms in Nigeria

The print news business is experiencing a decline in patronage, thanks in no small part to the advent of social ...

Proportion
Culture Intelligence from REDAugust 2, 2021

Popular Nigerian fashion influencers you should definitely know

The Nigerian fashion industry is currently experiencing a revolution that has attracted global attention. Within a decade, the industry has ...

Proportion
Culture Intelligence from REDJuly 30, 2021

Go-to Online Media Platforms in Nigeria

The Media is big business in Nigeria and continues to attract investors eager to cash out from the largesse the ...

Proportion
Culture Intelligence from REDJuly 27, 2021

Popular Nigerian reality TV shows marketers can consider for a partnership every year

Nigeria is Africa’s hub of entertainment, and Nigerian television has churned out some incredible and delectable shows over the past ...

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Culture Intelligence from REDJuly 26, 2021

Popular shopping malls in Kano

Kano, northern Nigeria’s largest city is home to the highest number of malls in the region. The city also has ...

Proportion
EditorJuly 23, 2021

Still coping with pandemic? Marriott Inc wants to transform you through the ‘Power of Travel’

When the coronavirus hit the world in 2019 and ultimately led to a global pandemic and nationwide lockdown in many ...

Proportion
Culture Intelligence from REDJuly 22, 2021

7 popular markets in Lagos and what they sell

Lagos is a city that prides itself as a centre of commerce and the city has its buzzing markets to ...

Proportion
Culture Intelligence from REDJuly 21, 2021

Popular markets to shop for jewellery in Kano

Kano, northern Nigeria’s largest city is a hub of commerce and business. Besides Lagos, the city has some of the ...

Proportion
Culture Intelligence from REDJuly 20, 2021

Popular markets to shop for textiles in Port Harcourt

Rivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos, Kano, Ibadan and Benin City. The city ...

Proportion
Culture Intelligence from REDJuly 19, 2021

Ideal markets to shop for textiles in Aba

Aba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the city is the commercial nerve ...

Proportion
Culture Intelligence from REDJuly 16, 2021

These are the biggest gadget markets to visit in Nigeria

Nigerians are avid users and consumers of technology and the gadgets they come with – from phones to tablets, laptops, ...

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