As part of its commitment to helping brand managers, policymakers, and culture enthusiasts understand prevailing trends with a view to making informed decisions, Culture Intelligence from RED yesterday released the Nigeria…
Read MoreTo improve the customer experience journey, more customers and brands have a greater need for public spaces to socialise. We have listed these shopping centres in Ibadan where congregation meets…
Read MoreSchools present a reliable opportunity to reach a wide audience. Schools usually have pre-teens or teenagers, but also have teachers and administrators who are usually present when the message is…
Read MoreSchools present a reliable opportunity to reach a wide audience. Schools usually have pre-teens or teenagers, but also have teachers and administrators who are usually present when the message is…
Read MoreThe population of schools, consisting mostly of teenagers are the audience you may want to target, knowing, apart from themselves, they are known to have the capacity to influence their…
Read MoreFederal Government Girls' College, Calabar | Hillcrest Schools | Marygold International School, Calabar | St. Anne′s | Holy Trinity College
Read More*My Flatmates *Nigerian Idol *Come Play Naija *The Johnsons *My Siblings and I
Read MoreThese talented, interesting On-Air Personalities (OAPs) are what makes the average listener stay tuned to the stations for hours. Their assets include their voices, charm, presentation skills, intelligence, sensuality (when…
Read MoreHow else to start conversations on your brand if not through content creators? They help brands sell their messages, products, features in such creative ways that draw attention. Content creators…
Read MoreActors are the kind of celebrities you see on your screen and want to see more. These people go on to become influencers, and social media is usually their contact…
Read MoreThese talented, interesting On-Air Personalities (OAPs) are what makes the average listener stay tuned to the stations for hours. Their assets include their voices, charm, presentation skills, intelligence, sensuality (when…
Read MoreThe presence of an actor in a campaign enhances a brand’s distinctive identity. It can provide added value and credibility. Indeed, using a suitable actor can be a powerful tool…
Read MoreTo help marketing teams with their decisions on which location(s) to use for their campaigns and activations, we list 11 schools spread across Nasarawa. These schools in Nasarawa are popular,…
Read MoreSchools in Kogi usually have large numbers, many of whom are indigenes
Read MoreIf you were used to going to only markets and malls for activations and simple campaigns, you may want to expand your reach to schools. In fact, the population of…
Read MoreIf you were used to going to only markets and malls for activations and simple campaigns, you may want to expand your reach to schools. In fact, the population of…
Read MoreInfluencers create native ads that tend to resonate quickly with customers and prospects, so they are your content production. The kind of content influencers create can enhance your advertising performance…
Read MorePrint platforms are the oldest medium for advertising. Yet, they go as far, and information on print platforms are never lost. So, you could see an ad from 1992, unabridged.…
Read MoreMany times, marketing teams get confused about which radio stations to use for their campaigns. This is why we listed these radio stations that have branches in other states apart…
Read MoreBrands must keep a watchful eye on platforms that can elevate results, improve customer interactions, and boost positive brand awareness. Reels offers brands engaging features aimed at an audience they…
Read MoreNigerian music has become a major product in Africa and is the country’s most prominent creative export. The pandemic made this even bigger. The pandemic also showed that people used…
Read MoreAt Culture Intelligence, we understand the importance of radio in the lives of people. The connection to the programmes, to the music, the presenters. Radio presents one of the most…
Read MoreRadio has become a way of broadening one’s personal world. You could link to the rest of the world through entertainment broadcasts, news broadcasts, lifestyle stories, and so on, almost…
Read MoreTelevision is here to stay. No matter whichever ‘other’ options stand in the way of television leading the screen space, television is yet the best option for your campaigns. It…
Read MoreAcquiring more and even more knowledge about your industry inspires growth. For marketers, the more you know about competitors, the target audience, the more effective the positioning will turn out…
Read MoreBillboards are indispensable in the marketing campaign template. The visibility billboards bring to a company’s message can be compared to other advertising medium. This is why the popularity of billboards,…
Read MoreBefore billboards became a phenomenon, some city planners, experts and consumers argued that they could distract drivers and cause accidents; among many other concerns. Thanks to progressives, that was overruled.…
Read MoreBillboards are considered one of the biggest parts of the traditional advertising market, and they engage potential customers. Today, billboard advertising is as important as it’s ever been. Billboard advertisements…
Read MoreThe general idea is that radio helps in community building. This is no doubt true when you consider that radio stations are probably the only media form that reaches even…
Read MoreRadio has evolved into a more diversified medium. Many campaigns have revealed that radio advertising is 20 per cent more effective at brand building as compared to other platforms. Radio…
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