Radio has evolved into a more diversified medium. Many campaigns have revealed that radio advertising is 20 per cent more effective at brand building as compared to other platforms. Radio…
Read MoreThe general idea is that radio helps in community building. This is no doubt true when you consider that radio stations are probably the only media form that reaches even…
Read MoreThere are many ways of promoting your brand to your intended audience, and hangout spots in Ogun allow you to create brand loyalty and attract an audience outside your purview.…
Read MoreSports sponsorship has become a significant part of the marketing mix and is a great source of sponsorship for sports entities. Besides, sports sponsorships aid image building, relationship marketing and…
Read MoreThe creator economy is grown already and social media fans are becoming more informed, quality content is what is most sought after. Marketers must therefore focus on building stronger partnerships…
Read MoreDaily online usage plays a significant role in the everyday lives of consumers worldwide. The internet has changed the way humans interact and reshaped traditional communications media such as film,…
Read MoreThe name Enugu - named after Enugwu Ngwuo, under which coal was found - is derived from the two Igbo words Énú Ụ́gwụ́ meaning "hilltop" denoting the city's hilly geography.…
Read MoreOndo is as big as the word comes. Nicknamed the "Sunshine State", Ondo is the 18th largest state in the country. The state economy is dominated by the petroleum industry,…
Read MoreOffa is a city in the Kwara, with a population of about 120,100 inhabitants, and is the second largest town in Kwara. Offa is centrally located in the midst and…
Read MoreIn September 2020, YouTube Shorts – a YouTube app feature that rivals TikTok and Instagram Reels – began testing in India. The beta feature enabled users to see and create…
Read MoreThere are studies that indicate that event sponsorships create a positive image among audiences. Events also give you a strong push when it comes to driving sales. Over 75% of…
Read MoreMarkets present an interesting opportunity for marketers to meet a diverse demography in their numbers, even if there is a specific target audience. Markets are usually crowded and, notwithstanding the…
Read MoreSports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting variety and, it is regarded as a powerful form of…
Read More2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020 when we had to stay home and think a quick way forward. 2021 did…
Read MoreMarketing teams will face a steep road this year stringing tech and changes to online eccentricities while trying to meet the changing habits of pandemic-weary customers. In a religious sense,…
Read More2022 already looks like an exciting year. We already said goodbye to 2021. Apart from the successes we recorded and challenges we faced due to the pandemic, 2021 looks like…
Read MoreDigital Marketing has stayed a changing field – the pandemic made the changes quicker and more strategic. But, 2022 may likely hold some sensational changes. So, brands need to take…
Read MoreMarket intelligence helps companies focus on serving the needs of their target market and develop a deeper understanding of competitors and the business environment. According to Economic Times, “marketing intelligence…
Read MoreYou’ve worked hard to build your business, or preparing that brand campaign strategy and you’re thinking, what’s next? There are a number of factors to consider before selling to ensure…
Read MoreTikTok very much appeals to young generations and seems to be retaining its audience as they age. TikTok is available in 154 countries. Global brands have recognised the importance of TikTok…
Read MoreIt is that time of year! Yes, the holiday season that is in full swing, but also time to start looking ahead as we begin 2022 and crafting your business’s marketing…
Read MoreWith diverse people and cultures, Nigeria is widely recognised and celebrated for distinguishing itself through its history, legend, natural beauty and conquest. From rain forests in the south, broad savanna…
Read MoreFor those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in Southwest Nigeria can testify to the amazing…
Read MoreAs of April 2021, data on Spotify shows Nigeria has over 2.9 million podcast titles available to Spotify listeners in the country. Even earlier, in 2020, it was reported that Apple Podcasts…
Read MoreFor those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in Northern Nigeria can testify to the amazing…
Read MoreFor those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in southeast Nigeria can testify to the amazing…
Read MoreAs a marketer, you are indeed looking to expand your brands’ tentacles. You are looking to share your brands’ message as far and wide as possible. Guess what? We found…
Read MoreSuppose you have planned a campaign this December, a product launch or activation, and have not added local markets to the mix. In that case, you may want to reconsider,…
Read MoreThe increase of film stars endorsing and advertising brands in recent years and their influence on consumer purchasing is well documented. An advertisement featuring an actor will capture the attention…
Read MoreHave you ever been to a Johnny Drille’s show? Apart from the attention singers get from their songs, they call to their side a diverse audience that stays loyal even…
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