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12 live events Nigerian brands should consider for partnerships this December
You may have heard that people do not just want products, but they want an experience. This is partially true. Because, while people do want to buy an experience, the…
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See Shopping Centres in Jigawa you should list for a marketing campaign
There are many ways of promoting your brand to your intended audience, but shopping centres in Jigawa allows you to create brand loyalty and attract an audience outside your purview.The…
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Amidst the uproar, study on corporal punishment shows many Nigerian brands can still thrive off of dysfunction
The issue There is a codependency between parents/guardians and the institutions of education that takes the burden of childcare from the former, if only briefly, and promises to train their…
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GTCO: When smooth rebranding happens, there are always lessons to learn
Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers can be worried that such an exercise could quickly go…
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Connect with a young audience at these Higher Institutions in Jigawa
Higher institutions in Jigawa present different marketing teams with opportunities to improve customer loyalty among young residents and boost sales. They are usually an ever-changing consumer demography and need to…
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Visit these 8 secondary schools in Jigawa for your marketing campaigns
As a young and ever-shifting consumer base, secondary school students present a moving target for marketers. Just when marketing teams seem to understand how to reach this young demographic, their…
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Outdoor formats in Jigawa marketing teams can use for their campaigns
There are many options for out-of-home advertising, including billboards, mobile ads, shopping malls, buses, bus stops, overhead bridges and taxis. You might be wondering why people still consider outdoor advertising…
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These 10 Nigerian Writers will help sell your brand campaign
Brand Communication through marketing campaigns, activations is essential in any business. It is a way to attract clients and make a profit. Today, marketing has evolved and we now have…
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12 Facebook communities whose services marketing teams can employ
With almost 3 billion users globally and 1.8 billion daily users, Facebook is the most popular social media platform for communication and interaction. Generally, valuable content, video posts, and the classic organic post are…
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Nigerian YouTubers with strong marketing pull brands can leverage
As the world changed in 2020, audiences globally switched to videos to replace in-person activities. As a result, YouTube's popularity skyrocketed. By 2021, the user base in Nigeria reached about…
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74% of Nigerians want feel-good customer care support from local brands
The Issue Whether one is paying for a service - concert, hail cab ride, or laundry, or purchasing a product like an electronic device or a nice tote bag, the…
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Too big to fail: Lessons from First Bank’s internal leadership crisis
Corporate entities exist to make products and/or services delivery to the largest possible number of people possible, while accruing profits for shareholders. It also leaves these shareholders and customers in…
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See 10 Influencers to watch out for as you plan that marketing campaign
As more consumers globally continue to depend deeply on brands and institutions, the need for brand trust becomes much more important. As a result, the mediation of brand trust in form of…
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See 7 interesting places in Abuja for your marketing campaigns
Tourism plays an important role in today’s economy, with tourist centres and attractions serving to open minds to possibilities, the beauty of nature, and the aesthetics of life. It has boosted cultural…
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10 Secondary Schools in Abuja for your brand activation
Your brand is under a new microscope. And if you were planning on things going back to “pre-pandemic normal” — it’s time to scrap those plans. Things aren’t going to…
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Run your activation at these 9 markets in Abuja
Just like other major cities in Nigeria, the capital Abuja is usually abuzz with commercial activities. Also, it is experiencing an influx of young people from different parts of the…
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At least 80% of Nigerians are open to crowdfunding for the ‘right’ political candidate
The Issue Crowdfunding - the process of raising money from a large number of people in order to fund a project, a company, or a cause, has become increasingly widespread…
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10 Digital Marketers in Abuja whose expertise you can employ
Marketing has surely evolved from traditional to digital, and from one channel to numerous digital options and methods. With digital marketing, there are opportunities to see what is working and…
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Wema Bank’s PR jackpot and what it means for non-traditional PR strategies
Barely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons of money – all in under 24 hours – from…
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All eyes on you | Eco-friendly brands are the future of commerce
As serious conversations about climate action and the world’s path to a 1.5 0c rise in global temperature concluded in Glasgow on November 12, examining the committed efforts of corporate…
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6 Shopping malls in Ekiti for your brand activation purposes
We visit shopping malls to meet our basic needs, but like most markets in Nigeria, they have also become places of attraction. For many brand managers and marketers, it represents…
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Davido’s N100m+ windfall is further proof that social currency is becoming the new net worth
Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido has raised over N140 million in 24 hours after making a post calling on colleagues to…
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These Tertiary Institutions in Ekiti have the audience for your marketing campaign
Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it for many years after. That’s why developing brand loyalty with…
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For your experiential campaigns, consider these 7 Secondary Schools in Ekiti
With thousands of teenagers as students, secondary schools usually have the population and audience any brand may want to reach. Such Gen Z demography have been found to easily influence…
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Thinking about a digital campaign in Ekiti? Here are 9 local digital marketers for you
For both large and small businesses, digital marketing is certainly one of the primary critical factors in the business world. Such strategies leverage brand conversations, positioning, and storytelling to attract…
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Capturing a demographic isn’t all about representing what they stand for | Challenger brands get this
More often than not, when brands say, “We love a challenge,” with regards to competition in the market, what they really mean is, “We have accepted the card we have…
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8 Digital Marketers in Ogun
We will not be over-emphasising it if we said the digital world is winning the race in competition with analogue systems - especially if you considered how digital marketing has…
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81% of Nigerians paid more attention to crypto in the wake of the CBN ‘ban’
The issue Nigeria is popular for many things and one of them is a culture of banning anything that irks government regulators in the slightest. From Twitter, to cryptocurrency to…
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10 tourist centres in Ogun
Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many societies in the world. It adds a significant number to…
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Rivalry marketing is beneficial for brands and consumers alike
Brand rivalry remains an important component of a healthy economy hundreds of years after the father of modern economics, Adam Smith extolled the same to a world on the verge…
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YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy