You may have heard that people do not just want products, but they want an experience. This is partially true. Because, while people do want to buy an experience, the…
Read MoreThere are many ways of promoting your brand to your intended audience, but shopping centres in Jigawa allows you to create brand loyalty and attract an audience outside your purview.The…
Read MoreThe issue There is a codependency between parents/guardians and the institutions of education that takes the burden of childcare from the former, if only briefly, and promises to train their…
Read MoreFew brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers can be worried that such an exercise could quickly go…
Read MoreHigher institutions in Jigawa present different marketing teams with opportunities to improve customer loyalty among young residents and boost sales. They are usually an ever-changing consumer demography and need to…
Read MoreAs a young and ever-shifting consumer base, secondary school students present a moving target for marketers. Just when marketing teams seem to understand how to reach this young demographic, their…
Read MoreThere are many options for out-of-home advertising, including billboards, mobile ads, shopping malls, buses, bus stops, overhead bridges and taxis. You might be wondering why people still consider outdoor advertising…
Read MoreBrand Communication through marketing campaigns, activations is essential in any business. It is a way to attract clients and make a profit. Today, marketing has evolved and we now have…
Read MoreWith almost 3 billion users globally and 1.8 billion daily users, Facebook is the most popular social media platform for communication and interaction. Generally, valuable content, video posts, and the classic organic post are…
Read MoreAs the world changed in 2020, audiences globally switched to videos to replace in-person activities. As a result, YouTube's popularity skyrocketed. By 2021, the user base in Nigeria reached about…
Read MoreThe Issue Whether one is paying for a service - concert, hail cab ride, or laundry, or purchasing a product like an electronic device or a nice tote bag, the…
Read MoreCorporate entities exist to make products and/or services delivery to the largest possible number of people possible, while accruing profits for shareholders. It also leaves these shareholders and customers in…
Read MoreAs more consumers globally continue to depend deeply on brands and institutions, the need for brand trust becomes much more important. As a result, the mediation of brand trust in form of…
Read MoreTourism plays an important role in today’s economy, with tourist centres and attractions serving to open minds to possibilities, the beauty of nature, and the aesthetics of life. It has boosted cultural…
Read MoreYour brand is under a new microscope. And if you were planning on things going back to “pre-pandemic normal” — it’s time to scrap those plans. Things aren’t going to…
Read MoreJust like other major cities in Nigeria, the capital Abuja is usually abuzz with commercial activities. Also, it is experiencing an influx of young people from different parts of the…
Read MoreThe Issue Crowdfunding - the process of raising money from a large number of people in order to fund a project, a company, or a cause, has become increasingly widespread…
Read MoreMarketing has surely evolved from traditional to digital, and from one channel to numerous digital options and methods. With digital marketing, there are opportunities to see what is working and…
Read MoreBarely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons of money – all in under 24 hours – from…
Read MoreAs serious conversations about climate action and the world’s path to a 1.5 0c rise in global temperature concluded in Glasgow on November 12, examining the committed efforts of corporate…
Read MoreWe visit shopping malls to meet our basic needs, but like most markets in Nigeria, they have also become places of attraction. For many brand managers and marketers, it represents…
Read MoreWaking up to the news that Nigerian Musician, David Adeleke popularly known as Davido has raised over N140 million in 24 hours after making a post calling on colleagues to…
Read MoreStudents of tertiary institutions have always shown that once they fall in love with a brand, they will support it for many years after. That’s why developing brand loyalty with…
Read MoreWith thousands of teenagers as students, secondary schools usually have the population and audience any brand may want to reach. Such Gen Z demography have been found to easily influence…
Read MoreFor both large and small businesses, digital marketing is certainly one of the primary critical factors in the business world. Such strategies leverage brand conversations, positioning, and storytelling to attract…
Read MoreMore often than not, when brands say, “We love a challenge,” with regards to competition in the market, what they really mean is, “We have accepted the card we have…
Read MoreWe will not be over-emphasising it if we said the digital world is winning the race in competition with analogue systems - especially if you considered how digital marketing has…
Read MoreThe issue Nigeria is popular for many things and one of them is a culture of banning anything that irks government regulators in the slightest. From Twitter, to cryptocurrency to…
Read MoreTourism represents a unique area of activity, a segment of essential importance in the economic and social life of many societies in the world. It adds a significant number to…
Read MoreBrand rivalry remains an important component of a healthy economy hundreds of years after the father of modern economics, Adam Smith extolled the same to a world on the verge…
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