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Tag: Culture Intelligence from RED
Culture Intelligence from RED partners University of Sussex to launch UK/Nigeria education sentiment report
As part of its commitment to helping brand managers, policymakers, and culture enthusiasts understand prevailing trends with a view to making informed decisions, Culture Intelligence from RED yesterday released the Nigeria…
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25% of Nigerians believe brand reboots are a waste of time for legacy brands
The issue Old things must pass away, and when they do something new emerges where they leave a void. The question then is; does the new have to mirror the…
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Experts proffer solutions to Nigeria’s dwindling health insurance coverage
A new study conducted by Culture Intelligence from RED indicates that a disproportionate number of Nigerians who own health insurance get it only through their workplace contract. Even with the…
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72% of young Nigerians are interested in owning a house but highlight fund, fraud, and access to innovative products as challenges
A new study conducted by Culture Intelligence from RED reveals that with 72% of young Nigerians interested in owning a house, fraud, access to funds, and provision of innovative real…
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Over 70% of Nigerians prefer offline shopping due to insecurity and logistics issues
According to a study conducted by Culture Intelligence from RED, 76% of Nigerian consumers prefer to shop offline, citing online fraud, trust, and awareness as overriding challenges. With the economy…
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Big Brother Naija could provide MultiChoice with a much-needed shot in the arm
Despite the intense criticisms among many conservatives, especially religious and political leaders, Big Brother Naija remains popular among young Nigerians and millions of Africans. With auditions for the sixth season…
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81% of Nigerians want Twitter suspension resolved quickly, cite political and economic risks
A new study conducted by Culture Intelligence from RED reveals that the majority of Nigerians believe there are political and economic risks to the current Twitter suspension by the federal…
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We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool
Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.
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There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED
Many successful organisations rely on effective data collection and usage to boost their operations and make critical decisions to deliver value to customers. Chief Intelligence Officer of Culture Intelligence from…
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BeatingCorona from RED launches COVID-19 web map with the top 1,000 data points on Nigeria’s efforts
BeatingCorona from RED today launched its COVID-19 web map to help key stakeholders maintain focus and double-down on efforts to halt the spread of the virus in Nigeria. Leveraging the…
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Your next industry exposé may likely come from a drama channel, not the NYT
Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the millions of customers who used their products and provided the…
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Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business
Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social media. We create silos where only our perspectives matter in…
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The September Standard
- Unlock a Healthier You: Essential Resources for Holistic Well-being
- How Your Diet Could Be Making Your Snoring Worse
- Celebrating Nigerian Trailblazers: Inspiring Women in Fashion
- Silk: Unraveling Threads of Elegance and Innovation
- Grammy Awards 2024 Red Carpet Fashion: Hits and Misses that Stole the Spotlight
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
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