Tag: Branding

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Culture Intelligence from REDJuly 28, 2021

In-app advertising revenue is booming, but users are getting turned off by the content

The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways ...

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Ifedayo AdeleyeMarch 11, 2021

Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their shared monopoly, but due to aggressive marketing and pricing, consumers were not really spoilt for choice. The competition had been mainly between these two leading brands, as La Casera already began to lose its market share in 2015 due to the financial fortunes of the producing company. There was also the unconfirmed rumour that the drink (La Casera) was allegedly dangerous to health because the brand had a content that could be used for cleansing of bolts and nuts by roadside auto-mechanics. There were hardly any brand campaigns to discredit these unpalatable stories.

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Ifedayo AdeleyeMarch 8, 2021

There is a genius about condom marketing campaigns in Nigeria

As each day passes, Nigerians, particularly the youth, are getting more enlightened. Thanks to the internet, there's apparent availability of comprehensive information, including information about sex. There's a growing sensitisation that it's essential to stay protected and practice safe sex. This has, in turn, helped grow the contraceptive market in Nigeria.

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Ifedayo AdeleyeMarch 8, 2021

We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.

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writerMarch 5, 2020

Seun Odegbami: Brand and Marketing Communications with the right sauce

Let’s tell you the story of Seun Odegbami, the one who has experience in Customer Relationship, Communications, Brand and Marketing ...

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Op-ed EditorAugust 17, 2017

Opinion: How to grow your brand

by Ademola Adeshola It is an assumption that pastures on the other side is greener. But, if it is greener, ...

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Op-ed EditorJuly 12, 2017

Opinion: The six stages of a music artiste

Today, I’d be looking briefly at the 6 critical stages of a music artiste. My aim, via this very short ...

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Op-ed EditorJune 8, 2017

Opinion: The music of branding

by Uche Briggs & Edward Israel-Ayide Since 2016, the Nigerian economy has been thrust into a recession by a combination ...

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Mazi EmekaFebruary 21, 2017

TFESS Branding Masterclass: Register Now

The Future Enterprise Support Scheme presents a one-day intensive masterclass as an empowering and creative course to help participants plan, ...

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ToluDecember 30, 2016

Opinion: Does anyone remember that time Jesus gave this branding tip?

by Justin Irabor   As soon as the question dropped, the disciples flinched, scurrying into the far corners of the ...

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Isime EseneNovember 4, 2016

5 reasons you shouldn’t miss the TFESS Branding Master class with Adebola Williams this Saturday

It’s one day to go for TFESS Branding Masterclass with Adebola Williams! Just because building your brand (as a person ...

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ToluOctober 29, 2016

Indomie extends celebrity ‘You Like No Other’ pack to TY Bello, MI, Olajumoke and others

The ‘Land is Green’ crooner, TY Bello and a host of other celebrities have been included in the ‘Celebrity You ...

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ToluOctober 25, 2016

The Future Enterprise Support Scheme (TFESS) Branding masterclass: Registration is on

The Future Enterprise Support Scheme presents an intensive branding masterclass that will help participants plan, build and implement a compelling ...

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Isime EseneSeptember 21, 2016

YNaija Analysis: 5 things ‘Made In Aba’ must do

On Monday, Sam Hart, an SSA to the Abia State governor, Okezie Ikpeazu, announced that MadeInAba.com.ng will go live on ...

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Isime EseneFebruary 20, 2015

Olorisupergal presents a masterclass session, ‘The Blogger, The Law & The Brand’ at the #SMWLagos2015 [DETAILS]

by Isi Esene ‘The Blogger, The Law & The Brand’ is a masterclass panel session hosted by Olorisupergal and Foza, ...

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Op-Ed EditorDecember 15, 2014

@egbas: This is how to polish the Buhari brand

by Jude Egbas If the supporters of General Muhammadu Buhari (GMB) are honest with themselves, they’ll admit that the former ...

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Op-Ed EditorAugust 27, 2014

Edward Israel-Ayide: These are 5 ways to kill your brands easily (Y! Business)

by Edward Israel-Ayide Lengthy articles have been written about how to create a brand, improve your brand and how to ...

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Op-Ed EditorAugust 20, 2014

Edward Israel-Ayide: Rebranding- A coat of paint or soul searching? (Y! Business)

by Edward Israel-Ayide “Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a ...

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July 6, 2014

Comedian, Bovi sends Richard Mofe-Damijo an aww-inducing birthday message (READ)

by S’ola Filani To celebrate Richard Mofe-Damijo’s birthday today, comedian Bovi took to his Instagram page narrating a hearty and ...

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September 20, 2013

Opinion: How the 2015 elections could make you rich

by  Olabode Emmanuel Olawumi Branding is the key! The system is gone past making use of illiterates and thugs to ...

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September 14, 2013

Who does that?! This man drugged his girlfriend then branded her genitals with his initials (PICTURED)

An Arizona landscaper has been arrested for branding his girlfriend’s genitals with his initials. Christopher Lynn Jackson, 49, of Chandler, ...

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August 21, 2013

What was he thinking? Meet Britain’s most tattooed man with 80 per cent of his body covered in ink (PHOTOS)

Britain’s most heavily tattooed man has become the first person in the country to have his face branded to make ...

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July 2, 2013

Isoken Ogiemwonyi: Talent (alone) is never enough, get up and do something (30 Days, 30 Voices)

It’s been said that the difference between a success and a failure is simply that some believe in making things ...

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April 14, 2013

Tope Olofin: 5 online branding tips you can’t do without (Y! Superblogger)

You are what you say you are, so tell folks about yourself and what you do. The first few weeks ...

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December 13, 2012

Opinion: It’s not enough to be a ‘young entrepreneur’ – let me tell you why

by Demola Adedoyin In these new fast paced modern times everything is subject to change especially when it comes to ...

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November 8, 2012

How to market your small business on Twitter

by Elizabeth Mott   Define whom you’ll follow and whom you won’t on the basis of attributes you can discern ...

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November 2, 2012

Opinion: Stepping into the shoes of the consumer

by Nnadozie Egeonu   Even if your business is novel, before you came into the scene, customers you are targeting, ...

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November 2, 2012

Opinion: A microwave may be what you need to attract more customers

by Nnadozie Egeonu To them, it is bring our food hot and we will pay anything. She is attracting more ...

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October 29, 2012

Opinion: Don’t look for it in the crowd, you won’t find it there!

by Chinonso Ogbogu Well, unfortunately, it has become fashionable that a person who tries to stand out from the crowd ...

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October 9, 2012

Opinion: ‘Hell no! I don’t need any brand consultant’… Oh yes! You do

by Nnadozie Egeonu It’s either you brand properly or you leave your niche market price you less your worth. Branding ...

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