Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their shared monopoly, but due to aggressive marketing and pricing, consumers were not really spoilt for choice. The competition had been mainly between these two leading brands, as La Casera already began to lose its market share in 2015 due to the financial fortunes of the producing company. There was also the unconfirmed rumour that the drink (La Casera) was allegedly dangerous to health because the brand had a content that could be used for cleansing of bolts and nuts by roadside auto-mechanics. There were hardly any brand campaigns to discredit these unpalatable stories.
As each day passes, Nigerians, particularly the youth, are getting more enlightened. Thanks to the internet, there's apparent availability of comprehensive information, including information about sex. There's a growing sensitisation that it's essential to stay protected and practice safe sex. This has, in turn, helped grow the contraceptive market in Nigeria.
The moment we’ve all been waiting for: When Pablo (Real name Ayodeji Olaoluwa Adeniji) apologised to #KeepTheChangeBae (Real name, Ore) ...
What do Nigerian banks -and brands- do when there is a trending topic on social media that somehow, some way ...
by Jewel Stephen As the world makes a big Play for Africa, its time to rethink how we market and ...