What do Nigerian banks -and brands- do when there is a trending topic on social media that somehow, some way involves them? Jump on the bandwagon, of course.
Afterall, it’s the perfect advertising opportunity.
#KeepTheChangeBae has kept us entertained all day, with bants flying around for good effect and Pablo (Adeniji Olaoluwa Ayodeji) at the receiving end of the shade monster.
He will never forget this day in his life; hopefully, he has learned vital lessons about entitlement and thinking before tweeting.
[IN CASE YOU MISSED IT]: “The Thread: “Duchess of Savageville” “#5KBae is my hero” “Pablo Kosibar” | Twitter reacts with glee to #KeeptheChangeBae“
It would appear they needed some prodding:
https://twitter.com/Kingwole/status/847207101965512704
We love First Banks spin on it.
#RefundMadeEasyByFirstMobile #Keepthechangebae #BoldforChange #MarchforWomen cc @missmoshiku @pabloauodeji pic.twitter.com/qmaF1u1qNX
— FirstBank Nigeria (@FirstBankngr) March 30, 2017
First, they gave Ore aka #KeepTheChangeBae her 5000 Naira back
@missmoshiku Send your #FirstBank account number via DM to receive a reward of N5000 for being an empowered woman. #Keepthechangebae
— FirstBank Nigeria (@FirstBankngr) March 30, 2017
Then welcomed her into the GEM fold- one of the bank’s initiatives for women only.
We now pronounce @Missmoshiku a #FirstGEM. Welcome to the FirstBank Family!!! #YouFirst #FirstBank cc @IbukunAwosika @AAdeduntan pic.twitter.com/DkBBDN5he3
— FirstBank Nigeria (@FirstBankngr) March 30, 2017
Lol! Man, this app is legendary https://t.co/GYOCJQoUr8
— Ari Gold (@LawalAbubakar_) March 30, 2017
Payment portals, too
.@Pabloayodeji You can earn more on your N5,000 by buying the FGN Savings Bonds through @Afrinvest #KeepTheChangeBae #5kbae #FGNSavingsBond pic.twitter.com/SMGJaJpBE2
— Afrinvest Research (@Afr_Research) March 30, 2017
OMG, Verve
Spend 3800, get 5k
Wow, going on dates has got to be the new MM… Never mind. ??#KeepTheChangeBae pic.twitter.com/svwNLqE3N7— Verve Card (@VerveCard) March 30, 2017
just like that mans have made the babe to blow
Someone should epp my laive
— Charles jr (@Charlesjr_11) March 30, 2017
And here comes Quickteller
We've been powering clapbacks for God knows how long. We are here for all those fund transfers. 5k, 3800, you name it. ???
— Quickteller (@Quickteller) March 30, 2017
Then Wema Bank sold it
You don't need the change to open an account with *945# today! #keepthechangebae #5kBae #Withyoualltheway
— Wema Bank (@wemabank) March 30, 2017
Lmaooo @wemabank is pretty af. I can't cry alone please, cry with me. pic.twitter.com/t9QOsRWEKy
— The Serial Chiller (@Tweeterrifick) March 30, 2017
Reactions
I want to keep my change with you pipu @wemabank
— صاحب لحية ✨ (@_alade_) March 30, 2017
I swear @wemabank isn't even bad at all, online platform very stable, sms banking top notch! Customer care is good!
— Your Medical Elder… Jgm (Rtd) (@JGM2k10) March 30, 2017
I like sharp & pro-active brands. Looks like I'm finally coming to my Mum's bank.
— Dami 'Laniyan™ (@damilaniyan) March 30, 2017
@wemabank just launched a campaign without even planning for it, and luckily they are winning hearts already. #KeepTheChangeBae
— Toysley MC (@Toysley) March 30, 2017
All @wemabank branch managers at Ibadan right now #KeepTheChangeBae pic.twitter.com/DnvbR0hhVO
— Toysley MC (@Toysley) March 30, 2017
just burst my brain. Lwma….
— Anthony Gerrard (MR.PC) (@tonywinston5) March 30, 2017
Interesting times we live in. Corporate social media accounts never cease to impress with their creativity with puns. https://t.co/jgChZ7K3cD
— Mufasa (@adeizammh) March 30, 2017
Give it up for snazzy adverts.
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