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Tag: Advertising
8 shopping malls where your campaign can meet a large audience
‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to have lasting effects. Online retail sales increased 32.4% year over year…
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In-app advertising revenue is booming, but users are getting turned off by the content
The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways to reach customers. These interactions are becoming even more immersive…
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The PR & Advertising Blog: That’s how everyone un-looked the report that 13bn Nigerian ad spend can’t be traced
Just last month, Marketing Edge did an impressive investigation on Nigeria's ad spend. Pretty revealing, but it appears people just moved on. What a wow. At least N13.4 billion representing…
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LONG READ: Where the media and advertising meet with racism, prejudice and #BlackLivesMatter
Positives from Racial Stereotyping Racial stereotyping tends to create constructive results in conditions where the adverts are targeted to a particular demographic. Viewers habitually associate a perceptual bias toward people…
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The Thread: Nigerian banks give ringing endorsement to #KeepTheChangeBae
What do Nigerian banks -and brands- do when there is a trending topic on social media that somehow, some way involves them? Jump on the bandwagon, of course. Afterall, it's…
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“We will change the advertising industry in the next 18 months with our new Renaissance project” – TROYKA Group COO, Dr Ken Onyeali Ikpe
by Tolu'lope Omoyeni "It is easy to take for granted the transformation that has happened with advertising in the country in the past two years. It is easy to take…
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Stop the sponsored attacks against Alex Badeh – DHQ warns
by Ranti Joseph The Defence Headquarters, DHQ has reacted to a political campaign advert by a political party targeting the person and office of Chief of Defence Staff, Alex Badeh. The…
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Turkey bans alcohol advertising, forbids flight attendants from wearing red lipsticks
Turkey has banned alcohol advertising and increased restrictions on alcohol sales today in a move likely to anger secularists who accuse the government of having an Islamic agenda. It follows…
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Ladies rent out their bare thighs as advertising space in Japan (PHOTOS)
by Chi Ibe There’s a new way to make money and a good way to get your business noticed. The new trend is already making waves in Japan where business…
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TICKER: Advertising icon, May Nzeribe, is dead
Advertising guru, Mr. May Nzeribe, has died in London while receiving treatment for an undisclosed ailment. Nzeribe, who was one of the brains behind the Advertising Practitioners Council of Nigeria,…
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YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy