Tag: Advertising

Culture Intelligence from REDOctober 7, 2021

8 shopping malls where your campaign can meet a large audience

‘The pandemic got nothin’ on shopping malls’.   On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to ...

Culture Intelligence from REDJuly 28, 2021

In-app advertising revenue is booming, but users are getting turned off by the content

The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways ...

EditorJuly 7, 2017

The PR & Advertising Blog: That’s how everyone un-looked the report that 13bn Nigerian ad spend can’t be traced

Just last month, Marketing Edge did an impressive investigation on Nigeria’s ad spend. Pretty revealing, but it appears people just ...

Oluwatosin AdeshokanJuly 4, 2017

LONG READ: Where the media and advertising meet with racism, prejudice and #BlackLivesMatter

Positives from Racial Stereotyping Racial stereotyping tends to create constructive results in conditions where the adverts are targeted to a ...

Op-ed EditorMarch 30, 2017

The Thread: Nigerian banks give ringing endorsement to #KeepTheChangeBae

What do Nigerian banks -and brands- do when there is a trending topic on social media that somehow, some way ...

ToluMarch 20, 2017

“We will change the advertising industry in the next 18 months with our new Renaissance project” – TROYKA Group COO, Dr Ken Onyeali Ikpe

by Tolu’lope Omoyeni “It is easy to take for granted the transformation that has happened with advertising in the country ...

Kolapo OlapojuFebruary 4, 2015

Stop the sponsored attacks against Alex Badeh – DHQ warns

by Ranti Joseph The Defence Headquarters, DHQ has reacted to a political campaign advert by a political party targeting the person ...

May 26, 2013

Turkey bans alcohol advertising, forbids flight attendants from wearing red lipsticks

Turkey has banned alcohol advertising and increased restrictions on alcohol sales today in a move likely to anger secularists who ...

March 2, 2013

Ladies rent out their bare thighs as advertising space in Japan (PHOTOS)

by Chi Ibe There’s a new way to make money and a good way to get your business noticed. The ...

November 19, 2012

TICKER: Advertising icon, May Nzeribe, is dead

Advertising guru, Mr. May Nzeribe, has died in London while receiving treatment for an undisclosed ailment. Nzeribe, who was one ...

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