Tag: marketing
Why sports should be prioritised in brand marketing
Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting ...
8 shopping malls where your campaign can meet a large audience
‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to ...
The Thread: Lessons from how Indomie, Bama, Hollandia conquered the Nigerian market
If you’re running a company new to the Nigerian landscape or you’re an entrepreneur or sales person, this thread holds ...
TFESS Digital Marketing Masterclass – A Must For Every Young Person!
In this 21st century, everyone is doing literally everything to keep up with technology advancement, with the aim of capturing ...
Indomie wins overall brand award of the year 2016
The Advertisers Association of Nigeria (ADVAN) which is the umbrella body for all advertisers in Nigeria on Saturday 29th of ...
Opinion: The challenges facing the growth of tourism in Africa
by Olukayode Kolawole I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering ...
Red Media Africa adds Uber account to its impressive PR portfolio
Red Media Africa has been announced as Uber Nigeria’s official PR agency. This new addition to Red Media Africa’s PR ...
How E’Sorae Luxury used word-of-mouth and social media to grow a bedding and homeware business
E’sorae Luxury — a Lagos-based online retailer that produces good quality bedsheets and bedding basics — has been growing rapidly ...
Cyber criminals are out there – what are you doing about it?
Every 5 seconds there is a case of cyber crime, and this poses a threat to individuals and most especially ...
The Future Enterprise Support Scheme presents a 2-day training for social enterprises. Register Now
The Future Enterprise Support Scheme (TFESS) brings to you a 2-day training on “Marketing and Communication strategies for social enterprise”. ...
FG denies receiving ‘N50bn payment’ from MTN
Following reports that telecommunication giants, MTN has opted to put to bed its challenge of the N1.04 trillion fine imposed ...
@Ronaldnzimora : How to market anything to anybody (Y! Business)
by Ronald Nzimora Dear Business Friend, Marketing is simply 2 things: Maths Behavioural psychology The maths involves customer acquisition cost ...
Opinion: Innoson has a lot to prove to Nigerians
by Chinedu George Nnawetanma Disclaimer: This piece is not an advert of any form, neither was it paid for by ...
RED is hiring: Are you ready to change the world? This is your chance to show us what you’ve got
by Kolapo Olapoju Are you ready change the world, do the heavy lifting, no matter how tough it gets? ...
Tope Olofin: How to use email marketing to get more eyes on your blog post (Y! Superblogger)
by Tope Olofin Just think for a second, how do you feel when you get a personal email from a ...
Uche Briggs: Understanding marketing strategy using the Phyno approach
by Uche Briggs Phyno’s appearance and mannerism help create an air of mystery and insouciance; which elevates him from mere ...
1 condom per follower & more: We list 6 of most exciting digital campaigns of 2013
by Uche Briggs The marketing landscape is changing. As the media habits of a key demography changes, brands are forced ...
Idiare Atimomo: Apple’s next growth curve may be in Africa
by Idiare Atimomo Apple Co. has identified opportunities for investment growth in China and is acting on this, but I ...
Opinion: How to work in Nigeria’s tech companies even if you don’t know code
by Paul Eze Nigeria’s tech scene is certainly looking more exciting and it will only be a matter of time ...
Are you the ultimate middleman? You are what we need
by Isi Esene Are you the all important Middleman in the Marketing industry? Will you be able to superbly manage ...
10 skills that will get you hired in 2013
by Meghan Casserly But while creating technologies is critical, it takes a unique—and well-rounded skill sets—to bring those innovations to ...
Opinion: It’s not enough to be a ‘young entrepreneur’ – let me tell you why
by Demola Adedoyin In these new fast paced modern times everything is subject to change especially when it comes to ...
How to market your small business on Twitter
by Elizabeth Mott Define whom you’ll follow and whom you won’t on the basis of attributes you can discern ...
Opinion: A microwave may be what you need to attract more customers
by Nnadozie Egeonu To them, it is bring our food hot and we will pay anything. She is attracting more ...
Opinion: ‘Hell no! I don’t need any brand consultant’… Oh yes! You do
by Nnadozie Egeonu It’s either you brand properly or you leave your niche market price you less your worth. Branding ...
Opinion: How best to kill your brand
by Nnadozie Egeonu Customer will always want to know what is in for him; what extra benefits can he derive ...
Opinion: An open apology to the young PR professional
by Lisa Astor An agency executive vows to stop reminding her younger colleagues how hard she worked “back in the ...
The September Standard
- AFRICA FASHION WEEK LONDON 2023: DESIGNER SPOTLIGHT (Part 1)
- The Magic of Massage: Unlocking Beauty and Well-being
- The Foul Truth About Bad Breath: How It Can Make or Break Your Romantic Relationship
- Embrace and Exude Luxurious ‘Rich Aunty’ Energy this Summer!
- TSS STYLE STAR: Hilda Baci Setting New Style Standards On and Off the Culinary Stage
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy