Tag: marketing

Culture Intelligence from REDJanuary 18, 2022

Why sports should be prioritised in brand marketing

Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting ...

Culture Intelligence from REDOctober 7, 2021

8 shopping malls where your campaign can meet a large audience

‘The pandemic got nothin’ on shopping malls’.   On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to ...

EzinneJuly 12, 2017

The Thread: Lessons from how Indomie, Bama, Hollandia conquered the Nigerian market

If you’re running a company new to the Nigerian landscape or you’re an entrepreneur or sales person, this thread holds ...

Mazi EmekaFebruary 21, 2017

TFESS Digital Marketing Masterclass – A Must For Every Young Person!

In this 21st century, everyone is doing literally everything to keep up with technology advancement, with the aim of capturing ...

ToluNovember 8, 2016

Indomie wins overall brand award of the year 2016

The Advertisers Association of Nigeria (ADVAN) which is the umbrella body for all advertisers in Nigeria on Saturday 29th of ...

Op-ed EditorNovember 3, 2016

Opinion: The challenges facing the growth of tourism in Africa

by Olukayode Kolawole I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering ...

ToluNovember 1, 2016

Red Media Africa adds Uber account to its impressive PR portfolio

Red Media Africa has been announced as Uber Nigeria’s official PR agency. This new addition to Red Media Africa’s PR ...

ToluOctober 22, 2016

How E’Sorae Luxury used word-of-mouth and social media to grow a bedding and homeware business

E’sorae Luxury — a Lagos-based online retailer that produces good quality bedsheets and bedding basics — has been growing rapidly ...

Mazi EmekaOctober 5, 2016

Cyber criminals are out there – what are you doing about it?

Every 5 seconds there is a case of cyber crime, and this poses a threat to individuals and most especially ...

Mazi EmekaAugust 11, 2016

The Future Enterprise Support Scheme presents a 2-day training for social enterprises. Register Now

The Future Enterprise Support Scheme (TFESS) brings to you a 2-day training on “Marketing and Communication strategies for social enterprise”. ...

Adebayo EmuleomoFebruary 24, 2016

FG denies receiving ‘N50bn payment’ from MTN

Following reports that telecommunication giants, MTN has opted to put to bed its challenge of the N1.04 trillion fine imposed ...

Op-Ed EditorSeptember 23, 2014

@Ronaldnzimora : How to market anything to anybody (Y! Business)

by Ronald Nzimora Dear Business Friend, Marketing is simply 2 things: Maths Behavioural psychology The maths involves customer acquisition cost ...

Op-Ed EditorAugust 14, 2014

Opinion: Innoson has a lot to prove to Nigerians

by Chinedu George Nnawetanma Disclaimer: This piece is not an advert of any form, neither was it paid for by ...

Kolapo OlapojuAugust 11, 2014

RED is hiring: Are you ready to change the world? This is your chance to show us what you’ve got

by Kolapo Olapoju   Are you ready change the world, do the heavy lifting, no matter how tough it gets? ...

July 7, 2014

Tope Olofin: How to use email marketing to get more eyes on your blog post (Y! Superblogger)

by Tope Olofin Just think for a second, how do you feel when you get a personal email from a ...

May 12, 2014

Uche Briggs: Understanding marketing strategy using the Phyno approach

by Uche Briggs  Phyno’s appearance and mannerism help create an air of mystery and insouciance; which elevates him from mere ...

January 2, 2014

1 condom per follower & more: We list 6 of most exciting digital campaigns of 2013

by Uche Briggs The marketing landscape is changing. As the media habits of a key demography changes, brands are forced ...

April 30, 2013

Idiare Atimomo: Apple’s next growth curve may be in Africa

by Idiare Atimomo Apple Co. has identified opportunities for investment growth in China and is acting on this, but I ...

April 26, 2013

Opinion: How to work in Nigeria’s tech companies even if you don’t know code

by Paul Eze Nigeria’s tech scene is certainly looking more exciting and it will only be a matter of time ...

April 10, 2013

Are you the ultimate middleman? You are what we need

by Isi Esene Are you the all important Middleman in the Marketing industry? Will you be able to superbly manage ...

January 23, 2013

10 skills that will get you hired in 2013

by Meghan Casserly But while creating technologies is critical, it takes a unique—and well-rounded skill sets—to bring those innovations to ...

December 13, 2012

Opinion: It’s not enough to be a ‘young entrepreneur’ – let me tell you why

by Demola Adedoyin In these new fast paced modern times everything is subject to change especially when it comes to ...

November 8, 2012

How to market your small business on Twitter

by Elizabeth Mott   Define whom you’ll follow and whom you won’t on the basis of attributes you can discern ...

November 2, 2012

Opinion: A microwave may be what you need to attract more customers

by Nnadozie Egeonu To them, it is bring our food hot and we will pay anything. She is attracting more ...

October 9, 2012

Opinion: ‘Hell no! I don’t need any brand consultant’… Oh yes! You do

by Nnadozie Egeonu It’s either you brand properly or you leave your niche market price you less your worth. Branding ...

October 4, 2012

Opinion: How best to kill your brand

by Nnadozie Egeonu Customer will always want to know what is in for him; what extra benefits can he derive ...

September 13, 2012

Opinion: An open apology to the young PR professional

by Lisa Astor An agency executive vows to stop reminding her younger colleagues how hard she worked “back in the ...

cool good eh love2 cute confused notgood numb disgusting fail