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Op-Ed Editor May 14, 2016

Uche Briggs: #OccupyNigeria was never about the character of GEJ

My brother, Ayokunle Odekunle, touched on the need for fuel subsidy removal and for our many differences, I agree on the underpinning thinking of his article: the issue of fuel…

Op-Ed Editor April 28, 2015

Uche Briggs: What to expect from Reminisce’s ‘Baba Hafusa’ album

by Uche Briggs We just might have the hip hop album of the year. But I will let you be the judge of that. When all is said and…

Op-Ed Editor December 9, 2014

@Uchebriggs: Globacom’s advertising – A case of two extremes #Ad Review

by Uche Briggs On the flip side, the ‘Glo 3-in-1 Multi Recharge Promo Ad’ with D’banj as lead is indeed cringe-worthy. One thing is certain regarding Globacom’s advertising practice -…

Op-Ed Editor November 13, 2014

@UcheBriggs: Ad review – Stanbic IBTC wins with engaging concept

by Uche Briggs Theme: Let’s Talk, We Understand Your Business Client: Stanbic IBTC Agency: TBWA Concept Copy Writer: Uche Eze Art Director: Solomon…

Op-Ed Editor August 26, 2014

#UcheBriggsTalksBrands: Alomo Bitters Vs Orijin- The Battle for Glory

by Uche Briggs When the great poet of our time, Q-Dot sang the Alomo Meta song (yes, he is a poet, argue with your generators); he was affirming the position…

Op-Ed Editor August 19, 2014

#UcheBriggsTalksBrands: Understanding brand architecture- The Chocolate City Example

by Uche Briggs From mere commodity to being an essential fabric of society, the trajectories of brands all over the world fascinates me. I hope to share some of the…

June 2, 2014

Uche Briggs: Terrorism and responsibility of the opposition

by Uche Briggs .... the driving force of the #BringBackOurGirls protest is righteous and it is the responsibility of the APC to drive it and see it to a logical…

May 12, 2014

Uche Briggs: Understanding marketing strategy using the Phyno approach

by Uche Briggs Phyno’s appearance and mannerism help create an air of mystery and insouciance; which elevates him from mere commodity. Do same for your brand today. Building brands and…

April 2, 2014

#NISProtest: Oby Ezekwesili will NOT stop tweeting until Omojuwa is released (See tweets)

by Isi Esene Former minister of Education, Oby Ezekwesili has gone on Twitter to demand the release of Japheth Omojuwa, the YNaija FrontPage columnist who was earlier today arrested by…

April 2, 2014

YNaija columnist, Japheth Omojuwa arrested in Abuja over #NISProtest

by Isi Esene YNaija FrontPage columnist and social media influencer, Japheth Omojuwa has been arrested by the police in Abuja. Omojuwa had been at the office of the minister of…

December 31, 2013

#YNaija2013Review: Saka’s ‘I don port o’, Shop At Konga… We present the top 10 adverts of 2013!

by Uche Briggs The guerrilla marketing tactic adopted that saw Saka ‘port’ was very brilliant and generated a lot of attention and respect. MTN may be losing the porting wars…

November 13, 2013

Music review: With Dr. SID’s ‘Surulere’, it’s Don Jazzy again and forever

by Uche Briggs Only last week, the frenzied Twitter streets were abuzz with the confrontation between Don Jazzy and Wande Coal following the latter’s alleged intellectual property theft. While Don…

Oluwapelumi July 10, 2012

Uche Briggs: Dear Feyi, Linda Ikeji is a Journalist – she should act like one!

by Uche Briggs Yesterday on Twitter, I stumbled on a link to the response written by one of our very fine young men, Feyi Fawehinmi to the actor and Commissioner…

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