Tag: brands

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YNaijaMay 15, 2023

The Media Blog: Hilda Baci’s World Record Sheds Light on How Brands Ignore Rising Stars for Already-Made Pop Culture Icons

The culinary world is abuzz with anticipation as the Guinness World Records carefully examines the evidence surrounding Hilda Baci’s remarkable ...

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ToluNovember 8, 2017

Move over Gucci! Balenciaga is now the hottest brand in fashion

By shifting Gucci to second place, Balenciaga now sits at the top as the hottest fashion brand in third quarter ...

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Op-ed EditorJuly 13, 2017

Opinion: The inhumanity of Microsoft Word

by Idowu Joshua Words, like human beings, hate to be discriminated against. This is because they, like human beings also, ...

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Op-ed EditorApril 4, 2017

Reuben Abati: Dino Melaye- The making of a brand

by Reuben Abati It is a sign of the times, and a tragedy that the most popular Senator in the ...

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Isime EseneJanuary 20, 2015

Uche Briggs: Celebrity endorsements – Orijin has found a perfect match in Reminisce

by Uche Briggs   His ability to switch effortlessly between Yoruba and unblemished English in his art is what firmly ...

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Op-Ed EditorDecember 9, 2014

@Uchebriggs: Globacom’s advertising – A case of two extremes #Ad Review

by Uche Briggs On the flip side, the ‘Glo 3-in-1 Multi Recharge Promo Ad’ with D’banj as lead is indeed ...

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Op-Ed EditorSeptember 24, 2014

@UcheBriggs talks brands || ‘The power of precision in marketing’ (Y! Business)

by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass ...

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Op-Ed EditorAugust 26, 2014

#UcheBriggsTalksBrands: Alomo Bitters Vs Orijin- The Battle for Glory

by Uche Briggs When the great poet of our time, Q-Dot sang the Alomo Meta song (yes, he is a ...

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Op-Ed EditorAugust 19, 2014

#UcheBriggsTalksBrands: Understanding brand architecture- The Chocolate City Example

by Uche Briggs From mere commodity to being an essential fabric of society, the trajectories of brands all over the ...

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Kolapo OlapojuAugust 8, 2014

Glam squad: Isoken Ogiemwonyi talks about building L’Espace with Michelle Dede (WATCH)

by Kolapo Olapoju   Isoken Ogiemwonyi, the co-owner of retail store L’Espace recently had a chat with Michelle Dede for ...

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January 21, 2014

Idiareno Atimomo: Brands that made us dance

by Idiareno Atimomo I fear that some musicians craft is being diminished by their association with brands. I won’t cite ...

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