Tag: brands

The Media Blog: Hilda Baci’s World Record Sheds Light on How Brands Ignore Rising Stars for Already-Made Pop Culture Icons

The culinary world is abuzz with anticipation as the Guinness World Records carefully examines the evidence surrounding Hilda Baci's remarkable achievement. The talented Nigerian chef recently declared her ambitious mission…

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Move over Gucci! Balenciaga is now the hottest brand in fashion

By shifting Gucci to second place, Balenciaga now sits at the top as the hottest fashion brand in third quarter of 2017.…

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Opinion: The inhumanity of Microsoft Word

by Idowu Joshua Words, like human beings, hate to be discriminated against. This is because they, like human beings also, have dignity. There is no form of discrimination in human…

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Election

Reuben Abati: Dino Melaye- The making of a brand

by Reuben Abati It is a sign of the times, and a tragedy that the most popular Senator in the Nigerian National Assembly at this moment is not the person…

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Uche Briggs: Celebrity endorsements – Orijin has found a perfect match in Reminisce

by Uche Briggs   His ability to switch effortlessly between Yoruba and unblemished English in his art is what firmly situates him within the confluence of modernity and tradition, a…

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@Uchebriggs: Globacom’s advertising – A case of two extremes #Ad Review

by Uche Briggs On the flip side, the ‘Glo 3-in-1 Multi Recharge Promo Ad’ with D’banj as lead is indeed cringe-worthy. One thing is certain regarding Globacom’s advertising practice -…

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@UcheBriggs talks brands || ‘The power of precision in marketing’ (Y! Business)

by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass marketing approach. The reason: Strategic target marketing. To understand how…

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#UcheBriggsTalksBrands: Alomo Bitters Vs Orijin- The Battle for Glory

by Uche Briggs When the great poet of our time, Q-Dot sang the Alomo Meta song (yes, he is a poet, argue with your generators); he was affirming the position…

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#UcheBriggsTalksBrands: Understanding brand architecture- The Chocolate City Example

by Uche Briggs From mere commodity to being an essential fabric of society, the trajectories of brands all over the world fascinates me. I hope to share some of the…

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Glam squad: Isoken Ogiemwonyi talks about building L’Espace with Michelle Dede (WATCH)

by Kolapo Olapoju   Isoken Ogiemwonyi, the co-owner of retail store L’Espace recently had a chat with Michelle Dede for Glam Report TV. She talks about building her fashion brand…

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Idiareno Atimomo: Brands that made us dance

by Idiareno Atimomo I fear that some musicians craft is being diminished by their association with brands. I won’t cite examples but it’s clear that when your focus shifts from…

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