by Ronald Nzimora Have you ever been on Twitter and seen the regular people you follow who normally tweeted personal stuff and maybe politics and football suddenly begin to tweet…
by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass marketing approach. The reason: Strategic target marketing. To understand how…
by Demola Rewaju The idea of the self-made successful individual is one that we all like to aspire to be and that is one of the reasons that many people…
by Ronald Nzimora The year was 2003 and we were in Year Three in University. We were sitting in the newspaper section of the library. I was reading the dailies…
by Edward Israel-Ayide Lengthy articles have been written about how to create a brand, improve your brand and how to ensure that your brand stays relevant in the marketplace. All…
by Ronald Nzimora This post is an accusation. A call to the battlefield. A sharp stick that says “get off your ass and do something.” Don't worry I didn’t write…
by Ronald Nzimora The mere fact that your church doesn’t talk about it, doesn’t mean it’s not valid. I don’t want to sound too religious here but all I’ll say…
by Ronald Nzimora If you don’t control your system, your money tree, and your brand, you control nothing. You must sit on top of the pyramid and serve the masses.…
by Ronald Nzimora Another thing you must avoid doing is giving undue credence to advice from a legitimate expert about subject 'x' even though his expertise is in subject 'y.' …