Category: What The Streets Are Saying

Proportion
Culture Intelligence from REDAugust 30, 2021

Nigeria’s food delivery market overflows with potential, but there’s just one little issue that needs to be solved         

The Issue  Ordering food online has been made easy with mobile applications designed to do so. With a single tap ...

Proportion
Culture Intelligence from REDAugust 23, 2021

66% of Nigerians would patronize a brand even if their customer service is ‘terrible’ 

The Issue Wikipedia defines customer service as the provision of service to customers before, during, and after a purchase. What ...

Proportion
Culture Intelligence from REDAugust 17, 2021

Sachet marketing helps the poor, but there are concerns over product quality 

The Issue   Products sold in small, affordable quantities is becoming a marketing strategy used not only by small brands, ...

Proportion
Culture Intelligence from REDAugust 9, 2021

Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films

The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in movie consumption towards streaming. Available since 2016 ...

Proportion
Culture Intelligence from REDAugust 3, 2021

Lagos strives to be a megacity, but residents expect better performance from its LGAs

The issue In Nigeria and by definition, the local government is the third tier of the federating unit and a ...

Proportion
Culture Intelligence from REDJuly 28, 2021

In-app advertising revenue is booming, but users are getting turned off by the content

The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways ...

Proportion
Culture Intelligence from REDJuly 19, 2021

Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care ...

Proportion
Culture Intelligence from REDJuly 14, 2021

VPNs have changed the dynamics of social media advertising — here’s what you should know

Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall started developing Peer to Peer Tunneling Protocol ...

Proportion
Culture Intelligence from REDJuly 6, 2021

Is your brand wasting money on that billboard ad? 81% of Nigerians say…

The Issue In today’s world, advertisements are everywhere. Every day, the average person is exposed to 6,000 to 10,000 advertisements. ...

Proportion
Culture Intelligence from REDJune 29, 2021

Brands aren’t immune to cancel culture… or are they? 63% of Nigerians will patronize a brand even if they disagree with it

The Issue Cancel culture particularly sprouted and dug in its tentacles in the year 2020 as celebrities, brands, and even ...

Proportion
Culture Intelligence from REDJune 23, 2021

Experts believe #BBNaija2021 sponsorship is a sure win for Abeg App

The Issue Big Brother Nigeria has returned. And if the #BBNaija ‘Lockdown’ Reunion is a sign, African audiences might just ...

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