26
Mar, Wednesday
-7°C
Current Location
Category: What The Streets Are Saying
Nigeria’s food delivery market overflows with potential, but there’s just one little issue that needs to be solved
The Issue Ordering food online has been made easy with mobile applications designed to do so. With a single tap on their mobile phones, customers can request meals from a…
Read More
66% of Nigerians would patronize a brand even if their customer service is ‘terrible’
The Issue Wikipedia defines customer service as the provision of service to customers before, during, and after a purchase. What makes one a customer? Buying a product or service from…
Read More
Sachet marketing helps the poor, but there are concerns over product quality
The Issue Products sold in small, affordable quantities is becoming a marketing strategy used not only by small brands, but also by multinational companies across developing countries. Usually made…
Read More
Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films
The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in movie consumption towards streaming. Available since 2016 but launched in Nigeria February, 2020, the global streaming platform…
Read More
Lagos strives to be a megacity, but residents expect better performance from its LGAs
The issue In Nigeria and by definition, the local government is the third tier of the federating unit and a political subdivision of the state. Across the tiers of government,…
Read More
In-app advertising revenue is booming, but users are getting turned off by the content
The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways to reach customers. These interactions are becoming even more immersive…
Read More
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion
The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care for such content, no one can forget Stevie J. and…
Read More
VPNs have changed the dynamics of social media advertising — here’s what you should know
Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall started developing Peer to Peer Tunneling Protocol (PPTP) – the first VPN Protocol in the industry. In…
Read More
Is your brand wasting money on that billboard ad? 81% of Nigerians say…
The Issue In today’s world, advertisements are everywhere. Every day, the average person is exposed to 6,000 to 10,000 advertisements. While digital advertisements account for a large portion of those…
Read More
Brands aren’t immune to cancel culture… or are they? 63% of Nigerians will patronize a brand even if they disagree with it
The Issue Cancel culture particularly sprouted and dug in its tentacles in the year 2020 as celebrities, brands, and even pancake mixes were getting cancelled right, left, and centre. In…
Read More
Experts believe #BBNaija2021 sponsorship is a sure win for Abeg App
The Issue Big Brother Nigeria has returned. And if the #BBNaija ‘Lockdown’ Reunion is a sign, African audiences might just be in for a more controversial, confrontational, in-your-face storytelling. The…
Read More
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy