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Brands aren’t immune to cancel culture… or are they? 63% of Nigerians will patronize a brand even if they disagree with it

The Issue Cancel culture particularly sprouted and dug in its tentacles in the year 2020 as celebrities, brands, and even pancake mixes were getting cancelled right, left, and centre. In the midst of a global epidemic, the Black Lives Matter demonstration, and a nationwide protest against police brutality and racial injustice, people took to social […]

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