Author: Culture Intelligence from RED

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Culture Intelligence from REDSeptember 23, 2021

10 movie producers shaping the Nigerian film industry

Call the producer of any film the catalyst of that production. The producers begin and end the production cycle, from pre-production to release, marketing, and distribution. They are at ...

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Culture Intelligence from REDSeptember 22, 2021

Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and tissue box half-empty from all the sweat ...

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Culture Intelligence from REDSeptember 13, 2021

There’s a subscription-based market waiting to be explored in Nigeria, but it depends on what you are selling

The issue At the peak of the global pandemic, with businesses across industries taking hit after financial hit in the ...

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Culture Intelligence from REDSeptember 8, 2021

Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your brand to new and existing ...

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Culture Intelligence from REDSeptember 6, 2021

9 television stations you want to include your campaign

Television is here to stay – at least for the next 20 years and beyond. No matter whichever ‘other’ options stand ...

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Culture Intelligence from REDSeptember 2, 2021

The Ronaldo effect: Getting the right person (with the right story) to sell your brand

A 10% share rise following the mere announcement of the conclusion of a transfer deal bringing back a football star ...

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Culture Intelligence from REDAugust 31, 2021

What King of Boys has wrought goes beyond film | The art of subtle ad placement

It could be a toast to the story of the century being published, at last. A casual conversation about what ...

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Culture Intelligence from REDAugust 30, 2021

Nigeria’s food delivery market overflows with potential, but there’s just one little issue that needs to be solved         

The Issue  Ordering food online has been made easy with mobile applications designed to do so. With a single tap ...

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Culture Intelligence from REDAugust 23, 2021

66% of Nigerians would patronize a brand even if their customer service is ‘terrible’ 

The Issue Wikipedia defines customer service as the provision of service to customers before, during, and after a purchase. What ...

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Culture Intelligence from REDAugust 17, 2021

Sachet marketing helps the poor, but there are concerns over product quality 

The Issue   Products sold in small, affordable quantities is becoming a marketing strategy used not only by small brands, ...

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Culture Intelligence from REDAugust 9, 2021

Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films

The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in movie consumption towards streaming. Available since 2016 ...

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Culture Intelligence from REDAugust 6, 2021

Here are the top influential OAPs in Nigeria

Amidst a rising and vocal audience, including audience segments that have grown increasingly spoilt for choice, the fight for a ...

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Culture Intelligence from REDAugust 4, 2021

Here are the most popular radio stations in Nigeria

Radio has come a long way from its introduction to Nigeria in 1933 primarily for relaying the overseas service of the British ...

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Culture Intelligence from REDAugust 3, 2021

Popular print media platforms in Nigeria

The print news business is experiencing a decline in patronage, thanks in no small part to the advent of social ...

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Culture Intelligence from REDAugust 3, 2021

Lagos strives to be a megacity, but residents expect better performance from its LGAs

The issue In Nigeria and by definition, the local government is the third tier of the federating unit and a ...

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Culture Intelligence from REDAugust 2, 2021

Popular Nigerian fashion influencers you should definitely know

The Nigerian fashion industry is currently experiencing a revolution that has attracted global attention. Within a decade, the industry has ...

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Culture Intelligence from REDJuly 30, 2021

Go-to Online Media Platforms in Nigeria

The Media is big business in Nigeria and continues to attract investors eager to cash out from the largesse the ...

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Culture Intelligence from REDJuly 28, 2021

In-app advertising revenue is booming, but users are getting turned off by the content

The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways ...

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Culture Intelligence from REDJuly 27, 2021

Popular Nigerian reality TV shows marketers can consider for a partnership every year

Nigeria is Africa’s hub of entertainment, and Nigerian television has churned out some incredible and delectable shows over the past ...

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Culture Intelligence from REDJuly 26, 2021

Popular shopping malls in Kano

Kano, northern Nigeria’s largest city is home to the highest number of malls in the region. The city also has ...

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Culture Intelligence from REDJuly 22, 2021

7 popular markets in Lagos and what they sell

Lagos is a city that prides itself as a centre of commerce and the city has its buzzing markets to ...

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Culture Intelligence from REDJuly 21, 2021

Popular markets to shop for jewellery in Kano

Kano, northern Nigeria’s largest city is a hub of commerce and business. Besides Lagos, the city has some of the ...

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Culture Intelligence from REDJuly 20, 2021

Popular markets to shop for textiles in Port Harcourt

Rivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos, Kano, Ibadan and Benin City. The city ...

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Culture Intelligence from REDJuly 19, 2021

Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care ...

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Culture Intelligence from REDJuly 19, 2021

Ideal markets to shop for textiles in Aba

Aba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the city is the commercial nerve ...

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Culture Intelligence from REDJuly 16, 2021

These are the biggest gadget markets to visit in Nigeria

Nigerians are avid users and consumers of technology and the gadgets they come with – from phones to tablets, laptops, ...

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Culture Intelligence from REDJuly 14, 2021

VPNs have changed the dynamics of social media advertising — here’s what you should know

Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall started developing Peer to Peer Tunneling Protocol ...

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Culture Intelligence from REDJuly 13, 2021

Where to get the cheapest outfits outlet in Lagos

Lagos is undoubtedly Nigeria’s home to EVERYTHING. What isn’t in Lagos? From being crowned Nigeria’s Silicon Valley, to being trendsetters ...

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Culture Intelligence from REDJuly 13, 2021

Where to get the cheapest outfits in Plateau

Plateau State is home to some of Nigeria’s most fascinating markets and antique shops. Many companies have begun to integrate ...

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Culture Intelligence from REDJuly 9, 2021

Earworms, catchy tunes and Airtel’s memorable 444 campaign

Throughout history, advertisers have used attractive melodies to entice customers. This basic technique has shown to be a failsafe plan ...

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