Author: Culture Intelligence from RED

Where to get the cheapest shirts, dresses and pants in Abuja

Where do you go to find the cheapest, most affordable second-hand clothes in the high-brow city of Abuja? There are only a handful of markets in the state focused on…

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A guide to the best vegetable markets in Nasarawa

Nasarawa State is one of the 36 States of Nigeria, located in the north-central geopolitical zone of the country. Several marketplaces can also be found in the district. These markets…

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IndyCar’s ‘Defy Everything’ campaign delivers a ‘tyre’d commercial, but its aggressive digital strategies serve as its saving grace

Racecar driving is all about the adrenaline rush. Fast cars, incredible speed and fierce competition, are the things that characterise the major racing sports that people enjoy. The phrase "extremely…

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A guide to healthy food markets in Gombe

Compared to marketplaces in Nigerian states such as Lagos, many people believe that the prices of goods in Gombe markets are modest and affordable. Buyers, sellers and marketers from surrounding…

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Experts believe #BBNaija2021 sponsorship is a sure win for Abeg App

The Issue Big Brother Nigeria has returned. And if the #BBNaija ‘Lockdown’ Reunion is a sign, African audiences might just be in for a more controversial, confrontational, in-your-face storytelling. The…

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The 7 most prominent markets in Ibadan for your clothing needs

Ibadan, Oyo State's large capital, is home to a variety of prominent markets that attract thousands of buyers daily. Many people consider the prices of goods in Ibadan markets to…

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The 7 best markets to visit in Gombe

Gombe State, with Gombe as its capital, is one of Nigeria's 36 states. In October 1996, the Abacha military regime formed Gombe State from a portion of Bauchi State, giving…

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The most popular markets in Nasarawa

Trading is a lifestyle in Nigeria. Wherever Nigerians populate, anyone should expect interesting and wild negotiations and transactions - and our markets remain the best places for them. Nasarawa State…

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10 from 20: The breakout stars of 2020! (2)

Welcome back to the 10 from 20 list! Again, our list celebrates the breakout stars of 2020. Young, relatively new artists who rose from obscurity (at least, some of them) to ubiquity within the 12 horrid months 2020 threw at us. 9 of them are below 25. Most of them released their debut projects this year.

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Rufus & Bee, Lekki Conservation Centre, and Upbeat… Here are the top 10 meeting places in Lagos

If there’s anything Lagosians are good at, it’s having a good time. They’ve mastered the art of drinking cocktails, gyrating and parting till they drop. Whilst the current pandemic has…

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How Disney is finding its way into Africa with Iwaju

If today, you google “Disney in Africa”, you will find news about goats. No kidding. Go on, try it. You will read about how Disney added Nigerian dwarf goats to…

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Is Laycon truly unmarketable?

Not too long ago, social media was in an uproar after a certain Tosin Silva posited that Laycon, winner of Big Brother season 5, was unmarketable and won’t get as…

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Give the money to Funke! How the numbers show Nigeria’s entertainment industry is ready for big money

Despite the pandemic. Nigeria’s entertainment industry is making money. It is time to give it more!

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Lagos: The city of dreams is spilling over

Nigeria is facing a crippling population boom and at the centre of it is its famed mega-city, Lagos state. Nobody knows exactly how many people live in Lagos, but they…

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Frontier technologies: hype or reality in Nigeria?

When you strap on a headset to view Joel Kachi Benson’s award-winning short film, Daughters of Chibok, you are transported to the northeastern town where a gross injustice happened to…

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The Lagos skyline is changing

If you make enough friends in Lagos, you’d have a couch to sleep on in every country around the world. That’s just a mental scale for the sheer volume of…

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Overambitious and underserved: what FESTAC 77 must teach us

Forty-three years ago, Nigeria and the United Nations Educational Scientific and Cultural Organization(UNESCO) collaborated to host the second edition of the World Black and African Festival of Arts and Culture. The year…

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How remote work stopped being the future

The coronavirus pandemic, amongst other factors, has caused drastic changes to popular work culture in Nigeria. The civil service structure of organisations, in which workers are at the office for…

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How the Nigerian government used storytelling to turn the tide of a global pandemic

The board game Android Netrunner poses an interesting premise as its core gameplay: what would happen if the world was ruled by global corporations? The story it paints is at turns dark and…

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Stories are more important for reaching consumers than mediums or platforms

How does any organisation get an audience to perform an action, adopt a mantra, or adopt a point of view? They tell a story. Our ability to encounter a narrative and adopt…

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The chatbots are coming: How consumer experience is about to change everything

You have made use of one at some point. To handle requests that would normally have required a phone call, a physical visit or a web search. From functional services like banking and health, to sunnier activities like quizzes and gaming, the chatbot has come to play an interesting…

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Your next industry exposé may likely come from a drama channel, not the NYT

Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the millions of customers who used their products and provided the…

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Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business

Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social media. We create silos where only our perspectives matter in…

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Your next industry exposé may likely come from a drama channel, not the NYT

Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the millions of customers who used their products and provided the…

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Let us explain why corporate sustainability isn’t just a buzz word

“Nature is healing. We are the virus.” One of the small comforts of the lockdowns put in place by governments around the world to curtail the spread of the coronavirus was the viral…

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COVID-19 is a crisis like no other, these are 10 effects the pandemic will have on Nigeria

By Isime Esene and Ifedayo Adeleye After it was declared a global pandemic by the World Health Organisation in January, Coronavirus (widely known as COVID-19) has so far spread to…

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COVID-19 is a crisis like no other, these are 10 effects the pandemic will have on Nigeria

After it was declared a global pandemic by the World Health Organisation in January, Coronavirus (widely known as COVID-19) has so far spread to over 160 countries and territories, infecting…

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The 15 (and a half) trends that will drive the culture in Nigeria this year

by Ifedayo Adeleye and Nelson CJ As we find ourselves saying often, there is no need for predictions. Only interpretations. Our investigations into the trends and lifestyles that will drive…

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Cultural Intelligence

The 100 most interesting things in politics, culture & social influence this year

By Ifedayo Adeleye & Isime Esene In the whirlwind of events that seems to accost us from every sphere of our lives, it's easy to completely tune out and just…

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Trends

These are the 15 trends you should watch out for across Sub-Saharan Africa this year 

by Isime Esene and Edwin Okolo The business of prediction is tricky, even often foolish. But the business of paying close attention to reality – what is happening today –…

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