The issue In Nigeria and by definition, the local government is the third tier of the federating unit and a political subdivision of the state. Across the tiers of government,…
Read MoreThe Nigerian fashion industry is currently experiencing a revolution that has attracted global attention. Within a decade, the industry has grown exponentially – and going by GDP data from the…
Read MoreThe Media is big business in Nigeria and continues to attract investors eager to cash out from the largesse the industry has to offer. Music, film, comedy and reality TV,…
Read MoreThe Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways to reach customers. These interactions are becoming even more immersive…
Read MoreNigeria is Africa’s hub of entertainment, and Nigerian television has churned out some incredible and delectable shows over the past decades including the famous Super Story and Papa Ajasco. In…
Read MoreKano, northern Nigeria’s largest city is home to the highest number of malls in the region. The city also has the largest and busiest markets in the region. The ancient,…
Read MoreLagos is a city that prides itself as a centre of commerce and the city has its buzzing markets to show for it. From its open markets to its large,…
Read MoreKano, northern Nigeria’s largest city is a hub of commerce and business. Besides Lagos, the city has some of the biggest and successful businesses in Nigeria. One area Kano however…
Read MoreRivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos, Kano, Ibadan and Benin City. The city is popularly known for its bubbly lifestyle and a thriving…
Read MoreThe Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care for such content, no one can forget Stevie J. and…
Read MoreAba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the city is the commercial nerve centre in the Southeast of Nigeria alongside Onitsha. Aba is…
Read MoreNigerians are avid users and consumers of technology and the gadgets they come with – from phones to tablets, laptops, airpods, earphones, chargers, screen guards, batteries and many more technological…
Read MoreExperts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall started developing Peer to Peer Tunneling Protocol (PPTP) – the first VPN Protocol in the industry. In…
Read MoreLagos is undoubtedly Nigeria’s home to EVERYTHING. What isn’t in Lagos? From being crowned Nigeria’s Silicon Valley, to being trendsetters in pop culture, it is no kidding why it's tagged…
Read MorePlateau State is home to some of Nigeria's most fascinating markets and antique shops. Many companies have begun to integrate exhibits and other similar activities into their marketing strategies, even…
Read MoreThroughout history, advertisers have used attractive melodies to entice customers. This basic technique has shown to be a failsafe plan that works time and time again. An appropriate jingle can…
Read MoreWarri is considered the commercial capital of Delta State due to its oil refinery, markets, and cosmopolitan identity. Warri’s markets are all distinguished by the goods and items they sell.…
Read MoreAccording to a new study conducted by Culture Intelligence from RED, it was discovered that most Nigerians (81.8%) believe that billboards are an effective means of advertisements, with many stating…
Read MoreA new study conducted by Culture Intelligence from RED indicates that a disproportionate number of Nigerians who own health insurance get it only through their workplace contract. Even with the…
Read MoreA new study conducted by Culture Intelligence from RED reveals that with 72% of young Nigerians interested in owning a house, fraud, access to funds, and provision of innovative real…
Read MoreAccording to a study conducted by Culture Intelligence from RED, 76% of Nigerian consumers prefer to shop offline, citing online fraud, trust, and awareness as overriding challenges. With the economy…
Read MoreDespite the intense criticisms among many conservatives, especially religious and political leaders, Big Brother Naija remains popular among young Nigerians and millions of Africans. With auditions for the sixth season…
Read MoreNigeria, known as the giant of Africa, boasts of a huge population and rapid-growing economy. The prospect of millions of customers has enticed investors, especially in the retail and wholesale…
Read MoreThe Issue In today’s world, advertisements are everywhere. Every day, the average person is exposed to 6,000 to 10,000 advertisements. While digital advertisements account for a large portion of those…
Read MoreNigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ogun is a state in southwestern Nigeria. With a total population of…
Read MoreA mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and marketers. The venues are used to host product shows in order to attract new buyers. But what…
Read MoreEvery avid football fan knows that the popular lager beer, Heineken, is the proud sponsor of the UEFA Champions League, one of the world's most renowned club championships. This year,…
Read MoreNigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ilorin is a city in Kwara State, Nigeria that has a population…
Read MoreBauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi Local Government Area within that State, and of the traditional Bauchi Emirate. The state was…
Read MoreThe Issue Cancel culture particularly sprouted and dug in its tentacles in the year 2020 as celebrities, brands, and even pancake mixes were getting cancelled right, left, and centre. In…
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