Author: Culture Intelligence from RED

Lagos strives to be a megacity, but residents expect better performance from its LGAs

The issue In Nigeria and by definition, the local government is the third tier of the federating unit and a political subdivision of the state. Across the tiers of government,…

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Popular Nigerian fashion influencers you should definitely know

The Nigerian fashion industry is currently experiencing a revolution that has attracted global attention. Within a decade, the industry has grown exponentially – and going by GDP data from the…

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Go-to Online Media Platforms in Nigeria

The Media is big business in Nigeria and continues to attract investors eager to cash out from the largesse the industry has to offer. Music, film, comedy and reality TV,…

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In-app advertising revenue is booming, but users are getting turned off by the content

The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways to reach customers. These interactions are becoming even more immersive…

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Popular Nigerian reality TV shows marketers can consider for a partnership every year

Nigeria is Africa’s hub of entertainment, and Nigerian television has churned out some incredible and delectable shows over the past decades including the famous Super Story and Papa Ajasco. In…

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Popular shopping malls in Kano

Kano, northern Nigeria’s largest city is home to the highest number of malls in the region. The city also has the largest and busiest markets in the region. The ancient,…

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7 popular markets in Lagos and what they sell

Lagos is a city that prides itself as a centre of commerce and the city has its buzzing markets to show for it. From its open markets to its large,…

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Popular markets to shop for jewellery in Kano

Kano, northern Nigeria’s largest city is a hub of commerce and business. Besides Lagos, the city has some of the biggest and successful businesses in Nigeria. One area Kano however…

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Popular markets to shop for textiles in Port Harcourt

Rivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos, Kano, Ibadan and Benin City. The city is popularly known for its bubbly lifestyle and a thriving…

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Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care for such content, no one can forget Stevie J. and…

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Ideal markets to shop for textiles in Aba

Aba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the city is the commercial nerve centre in the Southeast of Nigeria alongside Onitsha. Aba is…

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These are the biggest gadget markets to visit in Nigeria

Nigerians are avid users and consumers of technology and the gadgets they come with – from phones to tablets, laptops, airpods, earphones, chargers, screen guards, batteries and many more technological…

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VPNs have changed the dynamics of social media advertising — here’s what you should know

Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall started developing Peer to Peer Tunneling Protocol (PPTP) – the first VPN Protocol in the industry. In…

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Where to get the cheapest outfits outlet in Lagos

Lagos is undoubtedly Nigeria’s home to EVERYTHING. What isn’t in Lagos? From being crowned Nigeria’s Silicon Valley, to being trendsetters in pop culture, it is no kidding why it's tagged…

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Where to get the cheapest outfits in Plateau

Plateau State is home to some of Nigeria's most fascinating markets and antique shops. Many companies have begun to integrate exhibits and other similar activities into their marketing strategies, even…

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Earworms, catchy tunes and Airtel’s memorable 444 campaign

Throughout history, advertisers have used attractive melodies to entice customers. This basic technique has shown to be a failsafe plan that works time and time again. An appropriate jingle can…

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The best markets in Warri for your next clothing haul

Warri is considered the commercial capital of Delta State due to its oil refinery, markets, and cosmopolitan identity. Warri’s markets are all distinguished by the goods and items they sell.…

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Only 33% of Nigerians ‘pay close attention’ to billboard ads, study finds

According to a new study conducted by Culture Intelligence from RED, it was discovered that most Nigerians (81.8%) believe that billboards are an effective means of advertisements, with many stating…

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Experts proffer solutions to Nigeria’s dwindling health insurance coverage

A new study conducted by Culture Intelligence from RED indicates that a disproportionate number of Nigerians who own health insurance get it only through their workplace contract. Even with the…

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72% of young Nigerians are interested in owning a house but highlight fund, fraud, and access to innovative products as challenges

A new study conducted by Culture Intelligence from RED reveals that with 72% of young Nigerians interested in owning a house, fraud, access to funds, and provision of innovative real…

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Online shopping in Nigeria

Over 70% of Nigerians prefer offline shopping due to insecurity and logistics issues

According to a study conducted by Culture Intelligence from RED, 76% of Nigerian consumers prefer to shop offline, citing online fraud, trust, and awareness as overriding challenges. With the economy…

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Big Brother Naija

Big Brother Naija could provide MultiChoice with a much-needed shot in the arm

Despite the intense criticisms among many conservatives, especially religious and political leaders, Big Brother Naija remains popular among young Nigerians and millions of Africans. With auditions for the sixth season…

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Go-to shopping malls in Abuja for your brand’s next activation

Nigeria, known as the giant of Africa, boasts of a huge population and rapid-growing economy. The prospect of millions of customers has enticed investors, especially in the retail and wholesale…

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Is your brand wasting money on that billboard ad? 81% of Nigerians say…

The Issue In today’s world, advertisements are everywhere. Every day, the average person is exposed to 6,000 to 10,000 advertisements. While digital advertisements account for a large portion of those…

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The best farmers’ markets in Ogun

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ogun is a state in southwestern Nigeria. With a total population of…

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The most popular cinema malls in Nigeria

A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and marketers. The venues are used to host product shows in order to attract new buyers. But what…

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Heineken’s #NeverWatchingAlone leverages on star power to drive brand engagement

Every avid football fan knows that the popular lager beer, Heineken, is the proud sponsor of the UEFA Champions League, one of the world's most renowned club championships. This year,…

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The go-to fresh food markets in Ilorin

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ilorin is a city in Kwara State, Nigeria that has a population…

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Where to get the freshest vegetables in Bauchi

Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi Local Government Area within that State, and of the traditional Bauchi Emirate. The state was…

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Brands aren’t immune to cancel culture… or are they? 63% of Nigerians will patronize a brand even if they disagree with it

The Issue Cancel culture particularly sprouted and dug in its tentacles in the year 2020 as celebrities, brands, and even pancake mixes were getting cancelled right, left, and centre. In…

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