Author: Culture Intelligence from RED
Lagos strives to be a megacity, but residents expect better performance from its LGAs
The issue In Nigeria and by definition, the local government is the third tier of the federating unit and a ...
Popular Nigerian fashion influencers you should definitely know
The Nigerian fashion industry is currently experiencing a revolution that has attracted global attention. Within a decade, the industry has ...
Go-to Online Media Platforms in Nigeria
The Media is big business in Nigeria and continues to attract investors eager to cash out from the largesse the ...
In-app advertising revenue is booming, but users are getting turned off by the content
The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways ...
Popular Nigerian reality TV shows marketers can consider for a partnership every year
Nigeria is Africa’s hub of entertainment, and Nigerian television has churned out some incredible and delectable shows over the past ...
Popular shopping malls in Kano
Kano, northern Nigeria’s largest city is home to the highest number of malls in the region. The city also has ...
7 popular markets in Lagos and what they sell
Lagos is a city that prides itself as a centre of commerce and the city has its buzzing markets to ...
Popular markets to shop for jewellery in Kano
Kano, northern Nigeria’s largest city is a hub of commerce and business. Besides Lagos, the city has some of the ...
Popular markets to shop for textiles in Port Harcourt
Rivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos, Kano, Ibadan and Benin City. The city ...
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion
The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care ...
Ideal markets to shop for textiles in Aba
Aba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the city is the commercial nerve ...
These are the biggest gadget markets to visit in Nigeria
Nigerians are avid users and consumers of technology and the gadgets they come with – from phones to tablets, laptops, ...
VPNs have changed the dynamics of social media advertising — here’s what you should know
Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall started developing Peer to Peer Tunneling Protocol ...
Where to get the cheapest outfits outlet in Lagos
Lagos is undoubtedly Nigeria’s home to EVERYTHING. What isn’t in Lagos? From being crowned Nigeria’s Silicon Valley, to being trendsetters ...
Where to get the cheapest outfits in Plateau
Plateau State is home to some of Nigeria’s most fascinating markets and antique shops. Many companies have begun to integrate ...
Earworms, catchy tunes and Airtel’s memorable 444 campaign
Throughout history, advertisers have used attractive melodies to entice customers. This basic technique has shown to be a failsafe plan ...
The best markets in Warri for your next clothing haul
Warri is considered the commercial capital of Delta State due to its oil refinery, markets, and cosmopolitan identity. Warri’s markets ...
Only 33% of Nigerians ‘pay close attention’ to billboard ads, study finds
According to a new study conducted by Culture Intelligence from RED, it was discovered that most Nigerians (81.8%) believe that ...
Experts proffer solutions to Nigeria’s dwindling health insurance coverage
A new study conducted by Culture Intelligence from RED indicates that a disproportionate number of Nigerians who own health insurance ...
72% of young Nigerians are interested in owning a house but highlight fund, fraud, and access to innovative products as challenges
A new study conducted by Culture Intelligence from RED reveals that with 72% of young Nigerians interested in owning a ...
Over 70% of Nigerians prefer offline shopping due to insecurity and logistics issues
According to a study conducted by Culture Intelligence from RED, 76% of Nigerian consumers prefer to shop offline, citing online ...
Big Brother Naija could provide MultiChoice with a much-needed shot in the arm
Despite the intense criticisms among many conservatives, especially religious and political leaders, Big Brother Naija remains popular among young Nigerians ...
Go-to shopping malls in Abuja for your brand’s next activation
Nigeria, known as the giant of Africa, boasts of a huge population and rapid-growing economy. The prospect of millions of ...
Is your brand wasting money on that billboard ad? 81% of Nigerians say…
The Issue In today’s world, advertisements are everywhere. Every day, the average person is exposed to 6,000 to 10,000 advertisements. ...
The best farmers’ markets in Ogun
Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ogun is ...
The most popular cinema malls in Nigeria
A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and marketers. The venues are used to host ...
Heineken’s #NeverWatchingAlone leverages on star power to drive brand engagement
Every avid football fan knows that the popular lager beer, Heineken, is the proud sponsor of the UEFA Champions League, ...
The go-to fresh food markets in Ilorin
Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ilorin is ...
Where to get the freshest vegetables in Bauchi
Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi Local Government Area within that ...
Brands aren’t immune to cancel culture… or are they? 63% of Nigerians will patronize a brand even if they disagree with it
The Issue Cancel culture particularly sprouted and dug in its tentacles in the year 2020 as celebrities, brands, and even ...
The September Standard
- Unlock a Healthier You: Essential Resources for Holistic Well-being
- How Your Diet Could Be Making Your Snoring Worse
- Celebrating Nigerian Trailblazers: Inspiring Women in Fashion
- Silk: Unraveling Threads of Elegance and Innovation
- Grammy Awards 2024 Red Carpet Fashion: Hits and Misses that Stole the Spotlight
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy