Celebrities usually make excellent salesmen. Presenting a popular face is one of the fastest and easiest ways for brands to communicate and connect with customers. Over and again, time has shown…
Read MoreWe won’t be over-emphasising it if we said the world has gone digital because the digital world continues to grow in amazing ways, so has digital marketing grown in more creative ways…
Read MoreIf you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and build trust. One way to improve loyalty with customers is to…
Read MoreIf you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and build trust. One way to improve loyalty with customers is to…
Read MoreThe issue At the finale show of this year’s Big Brother Naija tagged Shine Ya Eyes, Chief Executive Officer of show maker MultiChoice, John Ugbe, revealed that the show has…
Read MoreSelling a payment platform of whatever kind is a hard sell when your main target demographic is Gen Z and Gen Y (millennials) – two generational groups that have been…
Read MoreThere was a time when all you needed to keep your brand in the game was to push conversion-driven ads that sell your products and/or services. Whether you achieve this…
Read More‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to have lasting effects. Online retail sales increased 32.4% year over year…
Read MoreIt is the ember months! And, everyone is excited that they have these events to attend to shake off all the work stress of the previous months – besides, people like to have fun and the…
Read More2.7 billion people worldwide, and 3.5 million Nigerians, use Facebook every month to connect with friends and family and to discover things that matter. As they do this, you can use the opportunity to…
Read MoreMillennials and the Gen-Z group, ages 18 – 24, is a priority for many marketers because they are a substantial number in the population and oftentimes dictate how the world should…
Read MoreNews still takes centre spot in everyone’s life. It is natural to want to know what’s happening around and beyond your space. The news is important because it informs our view of the world,…
Read MoreBrand activation campaigns are indispensable, especially if a brand wants to interact directly with the consumer with the intention of building brand loyalty around the brand’s products and services. Also, if we considered…
Read MoreWhen it comes to social media marketing, LinkedIn seldom forms a major blip on a marketer’s radar. But, you should know that LinkedIn is one of the top places for job…
Read MoreOnline platforms represent an indispensable element in the digital campaign mix. It is these platforms that enable the digital footprint conversation, and take your brand to the faces of the consumers. Online platforms…
Read MoreAmazing is one word you use to describe content creators, not just because they give us laughable, inspirational and informative content, but because they usually know the consumer’s buyer persona – who they…
Read MoreCall the producer of any film the catalyst of that production. The producers begin and end the production cycle, from pre-production to release, marketing, and distribution. They are at the heart of a film, including the financial, practical and…
Read MorePicture this: A boardroom in chaos, voices overlapping one another, ties loosened, and tissue box half-empty from all the sweat that needs to be wiped as one expert after another…
Read MoreThe issue At the peak of the global pandemic, with businesses across industries taking hit after financial hit in the wake of a global lockdown, hard as it is to…
Read MoreA carefully thought out and well-executed advert has the power to not only sell your brand to new and existing customers but also leave a lifetime impression on them –…
Read MoreTelevision is here to stay – at least for the next 20 years and beyond. No matter whichever ‘other’ options stand in the way of television leading the screen space, television is…
Read MoreA 10% share rise following the mere announcement of the conclusion of a transfer deal bringing back a football star to the club where his success origin story can be…
Read MoreIt could be a toast to the story of the century being published, at last. A casual conversation about what is best fitting for the imminently elegant Nse Ikpe-Etim to drink while…
Read MoreThe Issue Ordering food online has been made easy with mobile applications designed to do so. With a single tap on their mobile phones, customers can request meals from a…
Read MoreThe Issue Wikipedia defines customer service as the provision of service to customers before, during, and after a purchase. What makes one a customer? Buying a product or service from…
Read MoreThe Issue Products sold in small, affordable quantities is becoming a marketing strategy used not only by small brands, but also by multinational companies across developing countries. Usually made…
Read MoreThe Issue The ongoing partnership between Nollywood and Netflix has shifted habits in movie consumption towards streaming. Available since 2016 but launched in Nigeria February, 2020, the global streaming platform…
Read MoreAmidst a rising and vocal audience, including audience segments that have grown increasingly spoilt for choice, the fight for a slice of the listeners has never been more competitive. And…
Read MoreRadio has come a long way from its introduction to Nigeria in 1933 primarily for relaying the overseas service of the British Broadcasting Corporation (BBC) to the public over loudspeakers. According to…
Read MoreThe print news business is experiencing a decline in patronage, thanks in no small part to the advent of social media and news blogs. As a matter of fact, quite…
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