Author: Culture Intelligence from RED

8 actors to consider for your brand campaign

Celebrities usually make excellent salesmen. Presenting a popular face is one of the fastest and easiest ways for brands to communicate and connect with customers. Over and again, time has shown…

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These 5 digital marketing agencies will sell your brand

We won’t be over-emphasising it if we said the world has gone digital because the digital world continues to grow in amazing ways, so has digital marketing grown in more creative ways…

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7 popular influencers you should work with

If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and build trust. One way to improve loyalty with customers is to…

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10 niche influencers you should work with

If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and build trust. One way to improve loyalty with customers is to…

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This year’s BBNaija may be the most boring according to viewers, drama may just be what it’s missing

The issue At the finale show of this year’s Big Brother Naija tagged Shine Ya Eyes, Chief Executive Officer of show maker MultiChoice, John Ugbe, revealed that the show has…

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Purpose-driven marketing and how Abeg app just showed everyone how it’s done

Selling a payment platform of whatever kind is a hard sell when your main target demographic is Gen Z and Gen Y (millennials) – two generational groups that have been…

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Great ad alone won’t sell your brand — is your ad engagement-focused?

There was a time when all you needed to keep your brand in the game was to push conversion-driven ads that sell your products and/or services. Whether you achieve this…

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8 shopping malls where your campaign can meet a large audience

‘The pandemic got nothin’ on shopping malls’.   On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to have lasting effects. Online retail sales increased 32.4% year over year…

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7 events you can leverage for your ads

It is the ember months! And, everyone is excited that they have these events to attend to shake off all the work stress of the previous months – besides, people like to have fun and the…

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5 Facebook pages you should place your ads

2.7 billion people worldwide, and 3.5 million Nigerians, use Facebook every month to connect with friends and family and to discover things that matter. As they do this, you can use the opportunity to…

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10 universities where you can run an activation

Millennials and the Gen-Z group, ages 18 – 24, is a priority for many marketers because they are a substantial number in the population and oftentimes dictate how the world should…

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7 news programmes that have a wide reach

News still takes centre spot in everyone’s life. It is natural to want to know what’s happening around and beyond your space. The news is important because it informs our view of the world,…

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7 markets in Kano where you can run an activation

Brand activation campaigns are indispensable, especially if a brand wants to interact directly with the consumer with the intention of building brand loyalty around the brand’s products and services. Also, if we considered…

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5 LinkedIn influencers who have a wide reach

When it comes to social media marketing, LinkedIn seldom forms a major blip on a marketer’s radar. But, you should know that LinkedIn is one of the top places for job…

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5 online platforms whose newsletters you should sponsor

Online platforms represent an indispensable element in the digital campaign mix. It is these platforms that enable the digital footprint conversation, and take your brand to the faces of the consumers. Online platforms…

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These 10 content creators should be on your campaign list

Amazing is one word you use to describe content creators, not just because they give us laughable, inspirational and informative content, but because they usually know the consumer’s buyer persona – who they…

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10 movie producers shaping the Nigerian film industry

Call the producer of any film the catalyst of that production. The producers begin and end the production cycle, from pre-production to release, marketing, and distribution. They are at the heart of a film, including the financial, practical and…

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Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and tissue box half-empty from all the sweat that needs to be wiped as one expert after another…

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There’s a subscription-based market waiting to be explored in Nigeria, but it depends on what you are selling

The issue At the peak of the global pandemic, with businesses across industries taking hit after financial hit in the wake of a global lockdown, hard as it is to…

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Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your brand to new and existing customers but also leave a lifetime impression on them –…

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9 television stations you want to include your campaign

Television is here to stay – at least for the next 20 years and beyond. No matter whichever ‘other’ options stand in the way of television leading the screen space, television is…

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The Ronaldo effect: Getting the right person (with the right story) to sell your brand

A 10% share rise following the mere announcement of the conclusion of a transfer deal bringing back a football star to the club where his success origin story can be…

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What King of Boys has wrought goes beyond film | The art of subtle ad placement

It could be a toast to the story of the century being published, at last. A casual conversation about what is best fitting for the imminently elegant Nse Ikpe-Etim to drink while…

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Nigeria’s food delivery market overflows with potential, but there’s just one little issue that needs to be solved         

The Issue  Ordering food online has been made easy with mobile applications designed to do so. With a single tap on their mobile phones, customers can request meals from a…

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66% of Nigerians would patronize a brand even if their customer service is ‘terrible’ 

The Issue Wikipedia defines customer service as the provision of service to customers before, during, and after a purchase. What makes one a customer? Buying a product or service from…

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Sachet marketing helps the poor, but there are concerns over product quality 

The Issue   Products sold in small, affordable quantities is becoming a marketing strategy used not only by small brands, but also by multinational companies across developing countries. Usually made…

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Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films

The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in movie consumption towards streaming. Available since 2016 but launched in Nigeria February, 2020, the global streaming platform…

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Here are the top influential OAPs in Nigeria

Amidst a rising and vocal audience, including audience segments that have grown increasingly spoilt for choice, the fight for a slice of the listeners has never been more competitive. And…

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Here are the most popular radio stations in Nigeria

Radio has come a long way from its introduction to Nigeria in 1933 primarily for relaying the overseas service of the British Broadcasting Corporation (BBC) to the public over loudspeakers. According to…

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Popular print media platforms in Nigeria

The print news business is experiencing a decline in patronage, thanks in no small part to the advent of social media and news blogs. As a matter of fact, quite…

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