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YNaija December 28, 2022

Budweiser Releases Music Video to FIFA World Cup Theme Song

King of Beers and Official Sponsor of the 2022 FIFA World Cup, Budweiser, a product of International Breweries Plc has released the first-ever FIFA World Cup music video shot during…

YNaija November 18, 2022

Qatar bans the sale of beer at all World Cup stadiums

Fifa has confirmed alcohol will be banned for World Cup fans in a major and unprecedented volte-face just 48 hours before the tournament will kick off in Qatar. The news…

Ado Aminu October 22, 2021

Football kings, John Terry, Roberto Carlos to play alongside NPFL stars in Budweiser Game of Kings match

English Premier League and Spanish La Liga sponsor, Budweiser, is set to feature international football Kings, John Terry and Roberto Carlos in a new football-themed campaign tagged “Budweiser Game of Kings”. For the first…

Culture Intelligence from RED September 22, 2021

Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and tissue box half-empty from all the sweat that needs to be wiped as one expert after another…

Michael Isaac May 6, 2021

Mayorkun performs 2006 Nigerian hit song ‘Ijoya’ alongside Mavin Record’s Di’Ja

Talented Nigerian singer Adewale Mayowa Emmanuel, popularly known as Mayorkun, paired up with Mavin Records queen, Di’Ja to perform at Budweiser’s studio. The two artists worked together alongside popular music producer, Gospel on de beat, for the remaking of Weird…

Sponsor April 26, 2021

Budweiser Smooth Kick-off Campaign records Mercedes Benz grand prize winners

Premium Lager and official sponsor of the English Premier League and the Spanish La Liga, Budweiser, has fulfilled its promise to reward three lucky consumers with the grand prize of…

Bernard Dayo September 27, 2019

Budweiser’s ‘Kings of Football’ is subverting how we consume football television

Back in July, Budweiser announced that it has signed multi-year deals with both the English Premier League and LaLiga. Budweiser has continued to be one of the most visible brands…

Sponsor August 2, 2019

Budweiser now sponsor of the English Premier League and Spanish LaLiga

AB InBev’s global brand, Budweiser, produced in Nigeria by International Breweries, a proud member of the AB InBev group has announced the global multi-year sponsorship of two of the top…

Sponsor June 21, 2019

BUDX LAGOS 2019 with Teni, Zlatan, Kemi Adetiba: Are you Ready?

2019 edition of BUDX is here and it promises to be thrilling as music lovers, artists and fashion enthusiasts will be ushered into a world of fun and excitement mingling,…

Sponsor April 2, 2019

The King’s Stitch designer, Tokyo James reveals his unspoken connection with insects

From writing articles on fashion to becoming one of Nigeria’s most celebrated designers, Tokyo James is shattering societal norms with his unique style and futuristic collections. He is one of the designers…

Sponsor April 2, 2019

Here’s how Adebayo-Orange Culture got attracted to the the King’s Stitch campaign

With an eye for fashion from an early age of ten, Adebayo Oke-Lawal, creator of Orange Culture never shied away from expressing fluidity in his fashion pieces, he has become…

Sponsor March 18, 2019

Kings choose their labels – are you a King?

"The toughest challenge was learning to ignore people who laughed at me or made snide comments about me, but ever since I started ignoring them, things have changed for the…

Bernard Dayo March 16, 2019

The new Budweiser ad wants you to unfollow the norm, but what was missing was Bobrisky

Budweiser, a beer brand from International Breweries, launched in Nigeria in 2018 and is slowly disrupting the two-horse race between Heineken and Guinness. To further emphasize why the Budweiser is…

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