Author: Culture Intelligence from RED
10 Digital Marketers in Abuja whose expertise you can employ
Marketing has surely evolved from traditional to digital, and from one channel to numerous digital options and methods. With digital ...
Wema Bank’s PR jackpot and what it means for non-traditional PR strategies
Barely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons ...
All eyes on you | Eco-friendly brands are the future of commerce
As serious conversations about climate action and the world’s path to a 1.5 0c rise in global temperature concluded in ...
6 Shopping malls in Ekiti for your brand activation purposes
We visit shopping malls to meet our basic needs, but like most markets in Nigeria, they have also become places ...
Davido’s N100m+ windfall is further proof that social currency is becoming the new net worth
Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido has raised over N140 million in ...
These Tertiary Institutions in Ekiti have the audience for your marketing campaign
Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it ...
For your experiential campaigns, consider these 7 Secondary Schools in Ekiti
With thousands of teenagers as students, secondary schools usually have the population and audience any brand may want to reach. ...
Thinking about a digital campaign in Ekiti? Here are 9 local digital marketers for you
For both large and small businesses, digital marketing is certainly one of the primary critical factors in the business world. ...
Capturing a demographic isn’t all about representing what they stand for | Challenger brands get this
More often than not, when brands say, “We love a challenge,” with regards to competition in the market, what they ...
8 Digital Marketers in Ogun
We will not be over-emphasising it if we said the digital world is winning the race in competition with analogue ...
81% of Nigerians paid more attention to crypto in the wake of the CBN ‘ban’
The issue Nigeria is popular for many things and one of them is a culture of banning anything that irks ...
10 tourist centres in Ogun
Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many ...
Rivalry marketing is beneficial for brands and consumers alike
Brand rivalry remains an important component of a healthy economy hundreds of years after the father of modern economics, Adam ...
10 tertiary institutions in Ogun to market your brand
Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it ...
7 secondary schools in Ogun to market your brand
Marketing campaigns surely make companies memorable. But, before it gets to that stage in the audience’s subconscious, the presentation of ...
Fake reviews are eroding customer trust to everyone’s detriment | There are no quick fixes
Perhaps one of the better things the pandemic year left us with is a strengthened e-commerce industry after the global ...
68% of Nigerians don’t trust the CBN to safeguard their e-Naira
The Issue On Monday, October 25, 2021, the Nigerian government unveiled the first digital currency on the African continent – ...
10 popular radio stations in Ogun
The general idea is that radio helps in community building. This is no doubt true when you consider that radio stations are ...
10 online niche platforms to sell your brand
The first key to success for any brand is understanding what it sells and in so doing whom to sell ...
10 billboards in popular areas in Lagos
Digital advertising is the real deal these days – and dominates other forms of advertising. Yet, traditional advertising continues to remain ...
Top 7 tour centres in Lagos
We usually look at the economic value of tour centres in any society, and hardly have conversations on the effect ...
It’s Don Jazzy again! The art of building Social Capital
Here is how you sell sand to a desert dweller: get yourself a Don Jazzy. Better yet, distill the power ...
Top 10 radio stations in Lagos
The continual growth of technology has given people more ways to access information. You could switch on your TV and tune ...
7 Instagram skitmakers brands should consider in marketing campaigns
The emergence of social media really changed the landscape of the entertainment industry, and with the continual growth of social ...
25% of Nigerians believe brand reboots are a waste of time for legacy brands
The issue Old things must pass away, and when they do something new emerges where they leave a void. The ...
5 popular TV shows brands should consider for sponsorships
Television platforms broaden the knowledge of different cultures among audiences, promote tolerance and global understanding of international issues – through ...
Run your activation in these 9 secondary schools in Lagos
It used to be that brands could grab attention with simple advertisements or billboards. But customers have become more knowledgeable and complex, ...
Take your campaign to these 10 national dailies
Just as hard copies of books have stayed relevant, so have newspapers and magazines. In fact, Newspaper advertising is an important ...
9 more online platforms with a large social audience
Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised ...
7 online platforms with a large social audience
Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised – anytime ...
The September Standard
- Unlock a Healthier You: Essential Resources for Holistic Well-being
- How Your Diet Could Be Making Your Snoring Worse
- Celebrating Nigerian Trailblazers: Inspiring Women in Fashion
- Silk: Unraveling Threads of Elegance and Innovation
- Grammy Awards 2024 Red Carpet Fashion: Hits and Misses that Stole the Spotlight
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy