Culture Intelligence from RED

November 22, 2021

10 Digital Marketers in Abuja whose expertise you can employ

Marketing has surely evolved from traditional to digital, and from one channel to numerous digital options and methods. With digital marketing, there are opportunities to see what is working and what isn’t. Digital marketing has come to be one of the easiest means of reaching customers and generating leads. If there is the proper usage... Read More

digital marketers in Abuja

November 20, 2021

Wema Bank’s PR jackpot and what it means for non-traditional PR strategies

Barely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons of money – all in under 24 hours – from a single post by an influential figure posting a request for money would be absurd. But back then, traditional PR – including your basic radio,... Read More

Davido, Kuda, Wema bank

November 19, 2021

All eyes on you | Eco-friendly brands are the future of commerce

As serious conversations about climate action and the world’s path to a 1.5 0c rise in global temperature concluded in Glasgow on November 12, examining the committed efforts of corporate brands in pursuit of this shared goal becomes necessary. And Africa – the continent leading in the number of countries most affected by the already... Read More

#COP26, eco-friendly, Glasgow

November 19, 2021

6 Shopping malls in Ekiti for your brand activation purposes

We visit shopping malls to meet our basic needs, but like most markets in Nigeria, they have also become places of attraction. For many brand managers and marketers, it represents a much easier opportunity for direct engagement for customers. Basically, we can agree that the primary objective of marketing is to grab your audience’s attention... Read More

Shopping malls in Ekiti

Davido

November 18, 2021

Davido’s N100m+ windfall is further proof that social currency is becoming the new net worth

Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido has raised over N140 million in 24 hours after making a post calling on colleagues to send him money to celebrate him as his birthday approaches may be shocking to some, but not the informed. For those who have been paying... Read More

Davido, The Matthew Effect, Wema bank

November 17, 2021

These Tertiary Institutions in Ekiti have the audience for your marketing campaign

Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it for many years after. That’s why developing brand loyalty with these students is arguably the best way to see your marketing efforts achieve long-term results. Also, remember that they are a large share of the... Read More

Tertiary Institutions in Ekiti

November 16, 2021

For your experiential campaigns, consider these 7 Secondary Schools in Ekiti

With thousands of teenagers as students, secondary schools usually have the population and audience any brand may want to reach. Such Gen Z demography have been found to easily influence the older population – their older siblings, parents, neighbours, and so on. There are also the teachers and management, who also have the capability to... Read More

Secondary Schools in Ekiti

November 15, 2021

Thinking about a digital campaign in Ekiti? Here are 9 local digital marketers for you

For both large and small businesses, digital marketing is certainly one of the primary critical factors in the business world. Such strategies leverage brand conversations, positioning, and storytelling to attract customers by driving brand conversations on numerous digital channels. The models used to achieve this monetisation are increasingly founded on direct-to-consumer (D2C) strategies enabled by... Read More

Digital Marketers in Ekiti

November 11, 2021

Capturing a demographic isn’t all about representing what they stand for | Challenger brands get this

More often than not, when brands say, “We love a challenge,” with regards to competition in the market, what they really mean is, “We have accepted the card we have been dealt, so help us God.” The immutable truth that is difficult to admit by anyone who understands the value of competition as a principle... Read More

Bolt, Challenger, Cowrywise

November 11, 2021

8 Digital Marketers in Ogun

We will not be over-emphasising it if we said the digital world is winning the race in competition with analogue systems – especially if you considered how digital marketing has grown over time. Digital marketing is a significant resource for your business’ development and assists you with building up a conclusive internet based presence. 89%... Read More

Digital marketers in Ogun

November 10, 2021

81% of Nigerians paid more attention to crypto in the wake of the CBN ‘ban’

The issue Nigeria is popular for many things and one of them is a culture of banning anything that irks government regulators in the slightest. From Twitter, to cryptocurrency to movies, there is hardly anything that the Nigerian government wouldn’t ban given the right motivation. A ban is a formal prohibition of something, and it... Read More

November 10, 2021

10 tourist centres in Ogun

Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many societies in the world. It adds a significant number to every country’s GDP and sells a country’s cultural and environmental heritage likely more than any other industry. Tourism is also a means for cultures to... Read More

Ogun, tourist centres in Ogun

November 9, 2021

Rivalry marketing is beneficial for brands and consumers alike

Brand rivalry remains an important component of a healthy economy hundreds of years after the father of modern economics, Adam Smith extolled the same to a world on the verge of an industrial revolution. He couldn’t have foreseen the delight that rivalry between what he termed ‘joint-stock companies’ (corporations) will become in an age of... Read More

Apple, rivalry, Samsung, Sterling

November 9, 2021

10 tertiary institutions in Ogun to market your brand

Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it for many years after. That’s why developing brand loyalty with these students is arguably the best way to see your marketing efforts achieve long-term results. Also, remember that they are a large share of the... Read More

Tertiary Institutions in Ogun

November 8, 2021

7 secondary schools in Ogun to market your brand

Marketing campaigns surely make companies memorable. But, before it gets to that stage in the audience’s subconscious, the presentation of the message and the venue are priorities – and secondary schools are good for this reason. With secondary schools, there’s another “catch:” Many times the person who will use the product isn’t going to be... Read More

Secondary schools in Ogun

November 5, 2021

Fake reviews are eroding customer trust to everyone’s detriment | There are no quick fixes

Perhaps one of the better things the pandemic year left us with is a strengthened e-commerce industry after the global lockdown forced more consumers to turn to e-commerce rather than in-person shopping. But with this gift, which promises new opportunities from a market that is increasingly global, comes an issue of concern threatening to cripple... Read More

amazon, e-commerce, Fake Reviews, Google

November 5, 2021

68% of Nigerians don’t trust the CBN to safeguard their e-Naira

The Issue On Monday, October 25, 2021, the Nigerian government unveiled the first digital currency on the African continent – the e-Naira. The project, which has been in development for 3 years, was unveiled at the State House by President Muhammadu Buhari to loud cheers and hopeful speeches – the President’s especially. In his speech,... Read More

CBDC, cryptocurrency, e-Naira, Nigeria Crypto Ban

November 3, 2021

10 popular radio stations in Ogun

The general idea is that radio helps in community building. This is no doubt true when you consider that radio stations are probably the only media form that reaches even the remotest of places – that is if there is no internet there. Radio broadcasts provide real-time information – because it is the easiest to use, and some that broadcast... Read More

Radio stations in Ogun

November 2, 2021

10 online niche platforms to sell your brand

The first key to success for any brand is understanding what it sells and in so doing whom to sell it to. The birth of a brand can be said to the moment the question, “Who is our target audience?” is answered definitively. That being said, depending on what your brand sells and stands for,... Read More

Online niche platforms in Nigeria

November 1, 2021

10 billboards in popular areas in Lagos

Digital advertising is the real deal these days – and dominates other forms of advertising. Yet, traditional advertising continues to remain an important aspect of the advertising landscape, and that’s because traditional advertising is able to reach people in ways that digital advertisements can’t. Traditional advertising mediums like billboards not only remain popular, but advertisers are... Read More

billboards in popular areas in Lagos

October 28, 2021

Top 7 tour centres in Lagos

We usually look at the economic value of tour centres in any society, and hardly have conversations on the effect tour centres have on cultures and human interaction. Tour centres also play an important role in the well-being of people. It is a means by which cultures are learnt and merged. At least, tourism is... Read More

October 27, 2021

Top 10 radio stations in Lagos

The continual growth of technology has given people more ways to access information. You could switch on your TV and tune in to any channel or watch on your phone, or go to a social media platform, or read a newspaper online, or listen to local and international news on radio stations. All these mediums continue to... Read More

radio stations in Lagos, radio stations in Nigeria

October 26, 2021

7 Instagram skitmakers brands should consider in marketing campaigns

The emergence of social media really changed the landscape of the entertainment industry, and with the continual growth of social media, supplementary or alternative means of fulfilling entertainment gratification are now available to the audience. The audience have found greater advantage of the use of social media for entertainment purposes rather than just sources of... Read More

Nigerian Instagram skitmakers

October 25, 2021

25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they leave a void. The question then is; does the new have to mirror the old or can it be so uniquely distinct you forget what the old was like? This is also a question brands trying to reinvent themselves... Read More

Culture Intelligence from RED, Gen Z, TikTok

October 25, 2021

5 popular TV shows brands should consider for sponsorships

Television platforms broaden the knowledge of different cultures among audiences, promote tolerance and global understanding of international issues – through TV shows. Studies have also shown that television shows compete with other sources of human interaction like family, friends, church, and school – in helping young people develop values and form ideas about the world... Read More

TV shows in Nigeria

October 21, 2021

Run your activation in these 9 secondary schools in Lagos

It used to be that brands could grab attention with simple advertisements or billboards. But customers have become more knowledgeable and complex, so brands need to do something unique and out of the box to stand out in the competition. This is where activation enters the picture. Brand or product activation helps the customer-brand relationship in more... Read More

Brand activation, Secondary Schools in Lagos

October 20, 2021

Take your campaign to these 10 national dailies

Just as hard copies of books have stayed relevant, so have newspapers and magazines. In fact, Newspaper advertising is an important component of successful advertising campaigns. Advertising in newspapers still yields results. Studies show newspaper readers have more discretionary income than non-readers. This means they have more money to spend on whatever you may be selling. Newspaper advertising should... Read More

national dailies in Nigeria, newspapers in Nigeria

October 19, 2021

9 more online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised – anytime there is a message that needs to go out there. The objective is to reach potential customers through the channels where they spend their time reading, searching, shopping and socialising online. The adoption... Read More

online platforms in Nigeria

October 18, 2021

7 online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised – anytime there is a message that needs to go out there. The objective is to reach potential customers through the channels where they spend their time reading, searching, shopping and socialising online. The adoption of online platforms gives you... Read More

online platforms in Nigeria

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