Culture Intelligence from RED, Author at YNaija

Author: Culture Intelligence from RED

Culture Intelligence from RED November 22, 2021

10 Digital Marketers in Abuja whose expertise you can employ

Marketing has surely evolved from traditional to digital, and from one channel to numerous digital options and methods. With digital marketing, there are opportunities to see what is working and…

Culture Intelligence from RED November 20, 2021

Wema Bank’s PR jackpot and what it means for non-traditional PR strategies

Barely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons of money – all in under 24 hours – from…

Culture Intelligence from RED November 19, 2021

All eyes on you | Eco-friendly brands are the future of commerce

As serious conversations about climate action and the world’s path to a 1.5 0c rise in global temperature concluded in Glasgow on November 12, examining the committed efforts of corporate…

Culture Intelligence from RED November 19, 2021

6 Shopping malls in Ekiti for your brand activation purposes

We visit shopping malls to meet our basic needs, but like most markets in Nigeria, they have also become places of attraction. For many brand managers and marketers, it represents…

Culture Intelligence from RED November 18, 2021

Davido’s N100m+ windfall is further proof that social currency is becoming the new net worth

Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido has raised over N140 million in 24 hours after making a post calling on colleagues to…

Culture Intelligence from RED November 17, 2021

These Tertiary Institutions in Ekiti have the audience for your marketing campaign

Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it for many years after. That’s why developing brand loyalty with…

Culture Intelligence from RED November 16, 2021

For your experiential campaigns, consider these 7 Secondary Schools in Ekiti

With thousands of teenagers as students, secondary schools usually have the population and audience any brand may want to reach. Such Gen Z demography have been found to easily influence…

Culture Intelligence from RED November 15, 2021

Thinking about a digital campaign in Ekiti? Here are 9 local digital marketers for you

For both large and small businesses, digital marketing is certainly one of the primary critical factors in the business world. Such strategies leverage brand conversations, positioning, and storytelling to attract…

Culture Intelligence from RED November 11, 2021

Capturing a demographic isn’t all about representing what they stand for | Challenger brands get this

More often than not, when brands say, “We love a challenge,” with regards to competition in the market, what they really mean is, “We have accepted the card we have…

Culture Intelligence from RED November 11, 2021

8 Digital Marketers in Ogun

We will not be over-emphasising it if we said the digital world is winning the race in competition with analogue systems - especially if you considered how digital marketing has…

Culture Intelligence from RED November 10, 2021

81% of Nigerians paid more attention to crypto in the wake of the CBN ‘ban’

The issue Nigeria is popular for many things and one of them is a culture of banning anything that irks government regulators in the slightest. From Twitter, to cryptocurrency to…

Culture Intelligence from RED November 10, 2021

10 tourist centres in Ogun

Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many societies in the world. It adds a significant number to…

Culture Intelligence from RED November 9, 2021

Rivalry marketing is beneficial for brands and consumers alike

Brand rivalry remains an important component of a healthy economy hundreds of years after the father of modern economics, Adam Smith extolled the same to a world on the verge…

Culture Intelligence from RED November 9, 2021

10 tertiary institutions in Ogun to market your brand

Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it for many years after. That’s why developing brand loyalty with…

Culture Intelligence from RED November 8, 2021

7 secondary schools in Ogun to market your brand

Marketing campaigns surely make companies memorable. But, before it gets to that stage in the audience’s subconscious, the presentation of the message and the venue are priorities - and secondary…

Culture Intelligence from RED November 5, 2021

Fake reviews are eroding customer trust to everyone’s detriment | There are no quick fixes

Perhaps one of the better things the pandemic year left us with is a strengthened e-commerce industry after the global lockdown forced more consumers to turn to e-commerce rather than…

Culture Intelligence from RED November 5, 2021

68% of Nigerians don’t trust the CBN to safeguard their e-Naira

The Issue On Monday, October 25, 2021, the Nigerian government unveiled the first digital currency on the African continent – the e-Naira. The project, which has been in development for…

Culture Intelligence from RED November 3, 2021

10 popular radio stations in Ogun

The general idea is that radio helps in community building. This is no doubt true when you consider that radio stations are probably the only media form that reaches even the remotest…

Culture Intelligence from RED November 2, 2021

10 online niche platforms to sell your brand

The first key to success for any brand is understanding what it sells and in so doing whom to sell it to. The birth of a brand can be said…

Culture Intelligence from RED November 1, 2021

10 billboards in popular areas in Lagos

Digital advertising is the real deal these days – and dominates other forms of advertising. Yet, traditional advertising continues to remain an important aspect of the advertising landscape, and that’s because…

Culture Intelligence from RED October 28, 2021

Top 7 tour centres in Lagos

We usually look at the economic value of tour centres in any society, and hardly have conversations on the effect tour centres have on cultures and human interaction. Tour centres…

Culture Intelligence from RED October 27, 2021

Top 10 radio stations in Lagos

The continual growth of technology has given people more ways to access information. You could switch on your TV and tune in to any channel or watch on your phone, or…

Culture Intelligence from RED October 26, 2021

7 Instagram skitmakers brands should consider in marketing campaigns

The emergence of social media really changed the landscape of the entertainment industry, and with the continual growth of social media, supplementary or alternative means of fulfilling entertainment gratification are…

Culture Intelligence from RED October 25, 2021

25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they leave a void. The question then is; does the new have to mirror the…

Culture Intelligence from RED October 25, 2021

5 popular TV shows brands should consider for sponsorships

Television platforms broaden the knowledge of different cultures among audiences, promote tolerance and global understanding of international issues – through TV shows. Studies have also shown that television shows compete…

Culture Intelligence from RED October 21, 2021

Run your activation in these 9 secondary schools in Lagos

It used to be that brands could grab attention with simple advertisements or billboards. But customers have become more knowledgeable and complex, so brands need to do something unique and out of…

Culture Intelligence from RED October 20, 2021

Take your campaign to these 10 national dailies

Just as hard copies of books have stayed relevant, so have newspapers and magazines. In fact, Newspaper advertising is an important component of successful advertising campaigns. Advertising in newspapers still yields…

Culture Intelligence from RED October 19, 2021

9 more online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised – anytime there is a message that needs to go…

Culture Intelligence from RED October 18, 2021

7 online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised – anytime there is a message that needs to go out there. The…

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