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Author: Culture Intelligence from RED
10 schools in Enugu to visit for brand marketing campaigns
The name Enugu - named after Enugwu Ngwuo, under which coal was found - is derived from the two Igbo words Énú Ụ́gwụ́ meaning "hilltop" denoting the city's hilly geography.…
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8 most notable schools in Ondo for marketers
Ondo is as big as the word comes. Nicknamed the "Sunshine State", Ondo is the 18th largest state in the country. The state economy is dominated by the petroleum industry,…
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5 most popular schools in Offa, Kwara
Offa is a city in the Kwara, with a population of about 120,100 inhabitants, and is the second largest town in Kwara. Offa is centrally located in the midst and…
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YouTube Shorts: 5 reasons marketing teams should explore it
In September 2020, YouTube Shorts – a YouTube app feature that rivals TikTok and Instagram Reels – began testing in India. The beta feature enabled users to see and create…
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See 10 reasons brands should sponsor events
There are studies that indicate that event sponsorships create a positive image among audiences. Events also give you a strong push when it comes to driving sales. Over 75% of…
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See the most popular markets in Anambra
Markets present an interesting opportunity for marketers to meet a diverse demography in their numbers, even if there is a specific target audience. Markets are usually crowded and, notwithstanding the…
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Why sports should be prioritised in brand marketing
Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting variety and, it is regarded as a powerful form of…
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Planning your marketing strategy? See 9 influencers to work with
2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020 when we had to stay home and think a quick way forward. 2021 did…
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8 best hotels in Southwest Nigeria
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in Southwest Nigeria can testify to the amazing…
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7 best Hotels in Northern Nigeria
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in Northern Nigeria can testify to the amazing…
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Going to Southeast Nigeria? See the 10 best hotels you should visit
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in southeast Nigeria can testify to the amazing…
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7 best Facebook groups to advertise in Nigeria
As a marketer, you are indeed looking to expand your brands’ tentacles. You are looking to share your brands’ message as far and wide as possible. Guess what? We found…
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10 markets in Nigeria whose busy December experience marketers should explore
Suppose you have planned a campaign this December, a product launch or activation, and have not added local markets to the mix. In that case, you may want to reconsider,…
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12 live events Nigerian brands should consider for partnerships this December
You may have heard that people do not just want products, but they want an experience. This is partially true. Because, while people do want to buy an experience, the…
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See Shopping Centres in Jigawa you should list for a marketing campaign
There are many ways of promoting your brand to your intended audience, but shopping centres in Jigawa allows you to create brand loyalty and attract an audience outside your purview.The…
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Amidst the uproar, study on corporal punishment shows many Nigerian brands can still thrive off of dysfunction
The issue There is a codependency between parents/guardians and the institutions of education that takes the burden of childcare from the former, if only briefly, and promises to train their…
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GTCO: When smooth rebranding happens, there are always lessons to learn
Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers can be worried that such an exercise could quickly go…
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Connect with a young audience at these Higher Institutions in Jigawa
Higher institutions in Jigawa present different marketing teams with opportunities to improve customer loyalty among young residents and boost sales. They are usually an ever-changing consumer demography and need to…
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Visit these 8 secondary schools in Jigawa for your marketing campaigns
As a young and ever-shifting consumer base, secondary school students present a moving target for marketers. Just when marketing teams seem to understand how to reach this young demographic, their…
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Outdoor formats in Jigawa marketing teams can use for their campaigns
There are many options for out-of-home advertising, including billboards, mobile ads, shopping malls, buses, bus stops, overhead bridges and taxis. You might be wondering why people still consider outdoor advertising…
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These 10 Nigerian Writers will help sell your brand campaign
Brand Communication through marketing campaigns, activations is essential in any business. It is a way to attract clients and make a profit. Today, marketing has evolved and we now have…
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12 Facebook communities whose services marketing teams can employ
With almost 3 billion users globally and 1.8 billion daily users, Facebook is the most popular social media platform for communication and interaction. Generally, valuable content, video posts, and the classic organic post are…
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Nigerian YouTubers with strong marketing pull brands can leverage
As the world changed in 2020, audiences globally switched to videos to replace in-person activities. As a result, YouTube's popularity skyrocketed. By 2021, the user base in Nigeria reached about…
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74% of Nigerians want feel-good customer care support from local brands
The Issue Whether one is paying for a service - concert, hail cab ride, or laundry, or purchasing a product like an electronic device or a nice tote bag, the…
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Too big to fail: Lessons from First Bank’s internal leadership crisis
Corporate entities exist to make products and/or services delivery to the largest possible number of people possible, while accruing profits for shareholders. It also leaves these shareholders and customers in…
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See 10 Influencers to watch out for as you plan that marketing campaign
As more consumers globally continue to depend deeply on brands and institutions, the need for brand trust becomes much more important. As a result, the mediation of brand trust in form of…
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See 7 interesting places in Abuja for your marketing campaigns
Tourism plays an important role in today’s economy, with tourist centres and attractions serving to open minds to possibilities, the beauty of nature, and the aesthetics of life. It has boosted cultural…
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10 Secondary Schools in Abuja for your brand activation
Your brand is under a new microscope. And if you were planning on things going back to “pre-pandemic normal” — it’s time to scrap those plans. Things aren’t going to…
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Run your activation at these 9 markets in Abuja
Just like other major cities in Nigeria, the capital Abuja is usually abuzz with commercial activities. Also, it is experiencing an influx of young people from different parts of the…
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At least 80% of Nigerians are open to crowdfunding for the ‘right’ political candidate
The Issue Crowdfunding - the process of raising money from a large number of people in order to fund a project, a company, or a cause, has become increasingly widespread…
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The September Standard
- 2024: A Transformative Year for Fashion in Nigeria and Beyond + Top 50 Nigerians in Fashion in 2024
- Boadicea The Victorious’ “Defender” Fragrance Makes a Bold Entrance in Lagos
- Art Unmasked: Lagos Art Salon Brings Nigerian Art into the Spotlight
- Skin is In Foundation by RLG x Anita Brows: A New Player in Nigeria’s Beauty Market
- T.I Nathan SS25 Lookbook: A Contemporary Ode to Elegance and Edge
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
The September Standard
- 2024: A Transformative Year for Fashion in Nigeria and Beyond + Top 50 Nigerians in Fashion in 2024
- Boadicea The Victorious’ “Defender” Fragrance Makes a Bold Entrance in Lagos
- Art Unmasked: Lagos Art Salon Brings Nigerian Art into the Spotlight
- Skin is In Foundation by RLG x Anita Brows: A New Player in Nigeria’s Beauty Market
- T.I Nathan SS25 Lookbook: A Contemporary Ode to Elegance and Edge
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy