The name Enugu – named after Enugwu Ngwuo, under which coal was found – is derived from the two Igbo ...
Ondo is as big as the word comes. Nicknamed the “Sunshine State”, Ondo is the 18th largest state in the ...
Offa is a city in the Kwara, with a population of about 120,100 inhabitants, and is the second largest town ...
In September 2020, YouTube Shorts – a YouTube app feature that rivals TikTok and Instagram Reels – began testing in ...
There are studies that indicate that event sponsorships create a positive image among audiences. Events also give you a strong ...
Markets present an interesting opportunity for marketers to meet a diverse demography in their numbers, even if there is a ...
Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting ...
2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020 when we had to ...
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who ...
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who ...
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who ...
As a marketer, you are indeed looking to expand your brands’ tentacles. You are looking to share your brands’ message ...
Suppose you have planned a campaign this December, a product launch or activation, and have not added local markets to ...
You may have heard that people do not just want products, but they want an experience. This is partially true. ...
There are many ways of promoting your brand to your intended audience, but shopping centres in Jigawa allows you to ...
The issue There is a codependency between parents/guardians and the institutions of education that takes the burden of childcare from ...
Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers ...
Higher institutions in Jigawa present different marketing teams with opportunities to improve customer loyalty among young residents and boost sales. ...
As a young and ever-shifting consumer base, secondary school students present a moving target for marketers. Just when marketing teams ...
There are many options for out-of-home advertising, including billboards, mobile ads, shopping malls, buses, bus stops, overhead bridges and taxis. ...
Brand Communication through marketing campaigns, activations is essential in any business. It is a way to attract clients and make ...
With almost 3 billion users globally and 1.8 billion daily users, Facebook is the most popular social media platform for communication and interaction. Generally, ...
As the world changed in 2020, audiences globally switched to videos to replace in-person activities. As a result, YouTube’s popularity ...
The Issue Whether one is paying for a service – concert, hail cab ride, or laundry, or purchasing a product ...
Corporate entities exist to make products and/or services delivery to the largest possible number of people possible, while accruing profits ...
As more consumers globally continue to depend deeply on brands and institutions, the need for brand trust becomes much more important. As ...
Tourism plays an important role in today’s economy, with tourist centres and attractions serving to open minds to possibilities, the beauty of ...
Your brand is under a new microscope. And if you were planning on things going back to “pre-pandemic normal” — ...
Just like other major cities in Nigeria, the capital Abuja is usually abuzz with commercial activities. Also, it is experiencing ...
The Issue Crowdfunding – the process of raising money from a large number of people in order to fund a ...