Tag: Brands & Communications

Proportion
Ifedayo AdeleyeMarch 11, 2021

Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their shared monopoly, but due to aggressive marketing and pricing, consumers were not really spoilt for choice. The competition had been mainly between these two leading brands, as La Casera already began to lose its market share in 2015 due to the financial fortunes of the producing company. There was also the unconfirmed rumour that the drink (La Casera) was allegedly dangerous to health because the brand had a content that could be used for cleansing of bolts and nuts by roadside auto-mechanics. There were hardly any brand campaigns to discredit these unpalatable stories.

Proportion
April 29, 2014

Ice Prince, Terry G, DJ Caise, others rock Nigerian Idol eviction party for Obed and Nex2 (PHOTOS)

by Akintomiwa Agbaje   The ongoing Etisalat-sponsored Nigerian Idol Season IV is getting more exciting and competition more fierce! Last week’s result ...

cool good eh love2 cute confused notgood numb disgusting fail