WHAT WOULD cross your mind if you heard the phrase ‘City Crawler’? You might think of someone who knows (or has explored) the nook and cranny of the city, and you’re right. This Fairy would think Ijeoma Okeagu, and for good reason.
Ijeoma Okeagu is a PR whiz based in Abuja, especially for small and medium scale businesses. This Fairy has always admired the courage she had to start up on her own. She began as scribe for GAP (Guild of Artists and Poets), and would post on Facebook interesting summaries of the happenings of the day, for free. Now, we’re paying for it.
There’s no better poster for finding a need and filling it than Ms. Okeagu. With raw, unbridled passion and a stubborn vision of what she wants to do with her life, she – fresh from National Youth Service – saw that a lot of people in Abuja didn’t know where to go for the different things they wanted and said, ‘I’ll tell them’. That desire, under the auspices of her company, White Rabbit Concepts, metamorphosed from word of mouth advice to City Crawler magazine, the barely four-year-old, bi-weekly now selling like hot cakes in Abuja.
City Crawler is a lifestyle guide for the city of Abuja; giving out information on events and happenings, job vacancies, etc. A newcomer with a copy of City Crawler tucked under their arm would know where to shop (and for what), where to go to get professional services, where to eat what, and for people with active night lives, the different places to get their groove on! And even though she hasn’t been able to tell me yet where Fairies like me party, I know she’ll find out soon enough!
The magazine is targeted at the upwardly mobile 18 – 40 year old; explaining the pictures, easy language and general hip nature of the magazine. For its quality, it is affordable too, costing N200 for a copy and less for subscriptions.
The dream is to have City Crawler in all the major cities in Nigeria. With some of Abuja’s finest writers on her editorial board, a teeming audience, and an endless supply of energy; watch out, your city might be the next to be taken over!
– The Fairy Godsister