Every day on the Nigerian Internet, there are people who keep our eyes glued to our phone screens as we read their rants, opinions, perspectives on political and social matters, etc. Sometimes, they are just downright ridiculous. We make it our job to take down the names of these noisemakers.
So Sterling Bank took time out to produce an artwork to make a statement, in the process “dragging” some other banks in the mud.
It began this way…
Shoot for the moon, become a star – it's the least you deserve. Welcome to #SterlingBank ? pic.twitter.com/Jt7M5AkSSb
— Sterling Bank Plc (@Sterling_Bankng) July 20, 2018
Then…
Heading to the moon without a spacesuit…journey mercies??♂️??♂️#simplersmarterSAFERbanking
— UNION BANK (@UNIONBANK_NG) July 21, 2018
And what the ‘forefathers’ came up with:
… And straight into the trash can. #RespectYourElders #MoveOver #NextPlease #YouFirst pic.twitter.com/tkyZe9FVgc
— FirstBank Nigeria (@FirstBankngr) July 21, 2018
Then the epistle…
We will travel on an imaginary rocket too, if we were a one-customer Microfinance Bank; but with ten million customers and counting, we rather bring the galaxy to you! #YouAreWorthIt #TakeTomorrow #KnowYourElders pic.twitter.com/pBGuW8JaLo
— Access Bank Plc (@myaccessbank) July 21, 2018
Of course, Nigerian Twitter has reacted.
Here’s the list:
1. Omojuwa
One-Customer Micro Finance bank is a massive shade. Note that Sterling Bank uses, 'Your One customer bank.' They played on that. Solid craft. 50 points.
— JJ. Omojuwa (@Omojuwa) July 21, 2018
2. AbdulAziz Bakare
Nigerian Banks are happily subbing themselves on Twitter. Sterling Bank subs Union Bank, Access Bank, GT Bank and FirstBank. Union Bank responded, First Bank still preparing their response, Access Bank showed no mercy in their response, GT Bank is still quiet… ??? pic.twitter.com/nVsMxY2lD9
— Abdulaziz Bakare (@Backarray) July 21, 2018
Don’t mind them. Let them be doing Adeosun style there.
Or:
Who knows? GT Bank is trying to think outside the box. Let's give them time ? #BankWars pic.twitter.com/rV0ewvhVnE
— Ohimai Godwin Amaize (@MrFixNigeria) July 21, 2018
3. Imoh Umoren
GTBank hasn't replied Sterling Bank yet probably looking for how to charge us for it
N45 Diss Replying Charge (DRC)— Imoh Umoren (@ImohUmoren) July 21, 2018
Ahah! You people sef.
But why is GT Bank keeping mute? Are they really planning how much they want to charge for the dissing session?
This Sterling Bank drama, Tbh I feel GTB will release a 2 hour movie and kill all of them and charge us all 52.50 clap back sms charges
— Adegoke Pamilerin (@thepamilerin) July 21, 2018
4. Adewunmi Emoruwa
Branding is not artwork and good communication is not virality. Someone should be reprimanded for that Sterling Bank post. It shows that the struggling Tier 2 Bank doesn't understand its positioning and has no interest in getting serious.
— Adewunmi Emoruwa (@eadewunmi) July 21, 2018
Some people are just too serious?.
Reprimanded kwa? Shey lori publicity stunt?
5. Afrikkan Woman
I hope GTBank knows that they have to reply Sterling bank now that the sub is still hot. They should not come and bring one dry tweet tomorrow all in the name of sub o else I withdraw the remain #850 I have with dem!
— Vivyanne (@Afrikkan_Woman) July 21, 2018
They’re probably consulting with a PR agency before they reply.
Better late than ever (how do people believe that sef?). Anyway, we wait.
6. Olagunju Oladele
#BankWars
Sterling Bank: Innovative Ad that threw shades at other BanksFirst Bank: Swept it away with "Sho mo age mi"
Union Bank: Eats Jibowu pancakes while watching another "Berger to Ajah" trip
Access Bank: Gave a micro shade
GTBank: My mummy said I should not fight pic.twitter.com/2qbKKlBMAE
— Olagunju Oladele?? (@deleconcept) July 21, 2018
7. Abitogun Folagbade
Alert!!!
Don't use Sterling bank ATM card in any of GTBank, Access bank, First bank and Union bank ATMs from tonight till Tuesday.
You will have to go and beg on behalf of Sterling bank to get your card back ???#BankWars
— Abitogun Folagbade (@Folagbade_togun) July 21, 2018
8. Naija PR
Honestly if you think Sterling Bank just subbed 4 banks you missed it, the successfully subbed 6 banks namely >> Access, GT, First, union, FCMB (building) and UBA (building)
?????????? #BankWars pic.twitter.com/krDLmARx18— Naija PR (@Naija_PR) July 21, 2018
9. Wole
The funniest part is it's till next week before the people on facebook will hear about this #BankWars
— Wole ?? (@SirWoley) July 21, 2018
You proud people ehn!
Let’s keep the banter in the box joor. When we’re done we can then go to Facebook.
Meanwhile…
When should we tell our peeps on Facebook about #BankWars? pic.twitter.com/LwNYJKPX3v
— Tony Asamoah (@TonyMontero_TM) July 21, 2018
10. 9ja witches
See how fast all these banks are responding to subs.
Go to the bank now & try to transact or make a complaint, you’ll be seeing long queue like line drawn from Ikot Ekpene to Sapele ???#BankWars pic.twitter.com/4NmVapDoYJ
— 9jaWitches ??♀️?? (@badgalmaddie_) July 21, 2018
E ma da won loun.
But how did you think of Ikot Ekpene though? ?
Anyway, it’s just like Segalink says:
GTBank, FirstBank, UBA, and Union Bank all hold ‘Corporate Holy Ghost Conventions’ in their banking Halls across Nigeria all through the week yet they want to throw shade at a One Customer Bank with zero “ESSENCO” Queues? ? pic.twitter.com/3IFCv6pYPS
— SEGA L’éveilleur®? (@segalink) July 21, 2018
How will this end? We’re patient in Nigeria. We’ll wait.
Omoleye Omoruyi… an apprentice web/game developer, novelist, sensitive to happenings in the world. Meet him @Lord_rickie on Twitter/Instagram
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