With all what’s happening in the world, there’s need for more camaraderie, more show of love, a lot more joy.

Nigerian Breweries’ premium beer, 33 Lager leverages the World Friendship Day – a United Nations Initiative – to celebrate peace. And what better way to celebrate peace than through friendship.

33 Lager beer lines up activities across 72 hours – 3 days to excite consumers, and friends for World Friendship day.

“These activities hopes to encourage friends to celebrate themselves and the tested nature of their friendship” says Franco Maria Maggi, Marketing Director Nigerian breweries (NB) plc.

For 3 days, consumers and friends will come together to celebrate loyalty, respect, fun, companionship and goodwill.

An entertaining line up of your favourite musicians are set to be at the #CityofFriends – Wande Coal, Seyi Shay, YCee, Small Doctor, Reminisce, M.I, 2Baba, Flavour, Phyno, Orezi, Femi Kuti as well as DJs Lambo, Neptune and more.

With this line, when asked about 33 Lager’s budget, Mr. Emmanuel Agu, Portfolio Manager, Lager and Stout brands, Nigerian breweries Plc, maintained that money is not a problem enjoining friends to show and make their own estimates from the event days.

9ice speaking for artistes billed to perform on these days says “it’s going to be fun; you guys are going to have a lot of fun and great value for your time and money spent“.

33 Lager beer, to celebrate friendship welcomes you to the place where friendship lives #CityOfFriends:

Beach Front, Behind Landmark Event Center, Oniru Estate, Lagos.

Dates: 28 – 30th July, 2017.

While we anticipate, how do you say 33 in your dialect?

See photos from today’s event: