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Gauche & Glamour – R.O.F launches Echizen Collection, hosts Pop-Up Shop

by Yemi Olowu 

Calling all fashion enthusiasts and ROF-lovers! For seven days in August, Nigerian fashion brand Republic of Foreigner will host  The R.O.F Pop-up Shop at The White Space, 58 Raymond Njoku, off Awolowo Road, Ikoyi, Lagos.

Open from Friday 5th – Thursday 11th August (10am – 8pm daily), the space will be transformed into a contemporary store for bohemian connoisseurs and chic shoppers and will feature a series of events dedicated to showcasing Republic Of Foreigner’s Resort 2012 Collection as well as past season’s must-have looks.

Guests will be treated to complimentary cava cocktails and hors d’œuvres as they browse and shop the collection. Entry is by invite or guestlist only. RSVP: 07055864719 or [email protected]

Tea Time At The Republic: Sunday 7th, 2011 (11AM – 3PM). Free Entry

Sangria Surprise Thursday:  Thursday 11th, 2011 (All day). Free Entry

About the collection:

The Echizen Collection is a dynamic fusion of chic Bohemianism and the natural world. The name of the collection was literally inspired by a beautiful yet invasive species of jellyfish called echizen found in the Pacific Ocean.

The collection represents a mix of gauche and glamour —staying true to the designers’ tradition of mixing their easy boho-inspired aesthetic with contemporary African and world culture. Ideas for the collection were derived from vintage photographs of Italian Gondoliers in boater hats, and characters observed in films such as The Chicken Ranch (1970s), West World (1973), Dune (1984), and Giacomo Pucini’s opera, La Bohème.

Coupled with these influences, movement, shape, and colour all play a big role in the collection, as do graphic prints, textures, and trimming—all working together to celebrate women, beauty, simplicity, aggression, everyday life, and change.

The look book

Credits:

Photography: Folarin Shasanya

Model: Monishade Gbobaniyi

Styling & Art Direction: The R.O.F Team

Make-Up: Seun for Blush Beauty

Graphic Design: Spark Creative

About Republic of Foreigner (R.O.F)

Founded in 2010, Republic of Foreigner (R.O.F) is a Nigerian apparel brand established with the aim of bringing out the spirit of freedom in all the ladies out there!

Sisters, Carmen and Selina Sutherland, are the creative forces behind Republic Of Foreigner. Their designs are inspired by folklore, Afrobeat culture, vintage relics, and exude a mutual love of film, art, and design. Operating  from their hometown of Lagos, Nigeria, this bohemian inspired fashion duo produce eclectic designs for the modern hippie.

Visit www.intherof.com for more information.

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One comment

  1. I lov d constructive creativity in d styling…..thumbs up…ROF

cool good eh love2 cute confused notgood numb disgusting fail
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