Nigerian author Chimamanda Adichie is now the new face of make-up outfit, Boots No 7.
Speaking in Vogue’s November 2016 Real Issue, “The New Face Of Beauty: You”, Adichie said of the campaign, “I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.
“I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off,” she said in a statement.
“There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”
Speaking on the campaign, vice president of skincare and global brands for Walgreens Boots Alliance, Kristof Neirynck, said Chimamanda was the “perfect choice”.
“At No7 we believe that when women know their make-up is just right they feel great, they feel ready to show up in the world in the way they want.
“Chimamanda was the perfect choice for us, as not only is she an inspirational woman, we share the same philosophy about beauty.”