Facebook now has 1.39 billion active users monthly

by Muyiwa Matuluko

Announcing 2014 fourth quarter earnings yesterday, Facebook revealed that it now has 1.39 billion monthly active users and 1.19 mobile monthly users. That’s up by 13% and 26%, year on year.

The social network giant also revealed that is now has 890 million daily active users and 745 million mobile daily active users. That means more than 80% of Facebook’s daily users are mobile.

Also, since the third quarter of 2014, Facebook has added 70 million mobile-only monthly active users, for a current total of 526 million. Facebook defines a “mobile-only” user as anyone who has used Facebook solely on mobile – app, mobile site or messenger – in the last 30 days of the quarter in question.

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Facebook continues to report success in mobile, as mobile ad revenue hits a high of $2.47 billion – about 64% of total ad revenue. An indication that Facebook’s move to gradually shift focus to mobile is a good one. As the world increasingly becomes mobile first/mobile-only, things can only get better for the company.

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