by Muyiwa Matuluko
Announcing 2014 fourth quarter earnings yesterday, Facebook revealed that it now has 1.39 billion monthly active users and 1.19 mobile monthly users. That’s up by 13% and 26%, year on year.
The social network giant also revealed that is now has 890 million daily active users and 745 million mobile daily active users. That means more than 80% of Facebook’s daily users are mobile.
Also, since the third quarter of 2014, Facebook has added 70 million mobile-only monthly active users, for a current total of 526 million. Facebook defines a “mobile-only” user as anyone who has used Facebook solely on mobile – app, mobile site or messenger – in the last 30 days of the quarter in question.
Facebook continues to report success in mobile, as mobile ad revenue hits a high of $2.47 billion – about 64% of total ad revenue. An indication that Facebook’s move to gradually shift focus to mobile is a good one. As the world increasingly becomes mobile first/mobile-only, things can only get better for the company.