We feel sorry for every Nigerian film that’s in the cinemas this week.
We feel sorry for It’s Her Day. And we feel sorry for our favourite Nigerian movie ever – 93 Days. Because something deep and furious will be hitting all 30-something cinemas in Nigeria this week. And it will be hitting everything that stands in its way out of sight, and possibly out of mind.
The tsunami’s name is ‘A trip to Jamaica’. Hitting cinemas on 30 September, 2016.
Everywhere we go, you can’t avoid it. It’s there on the big screens at the big malls in all the cinemas in Lagos. It’s there in the Google Ads and the YouTube ads.
It’s there on Instagram, on AY’s 1 million+ handle, and handles of his friends.
It’s there in the Nigeria-Jamaica novelty match that happened this weekend, and that ensures the only thing top of mind as we go into the week for film this week is A Trip to Jamaica, starring one of Nigeria’s biggest cinematic draws these days – Funke ‘Jenifa’ Akindele.
You can say whatever you want about the quality of AY’s humour, and the quality of his last film (and we have had a lot to say here) – but you must bow down and respect his marketing genius.
Because whoever his baba is, the man knows how to do the medicine very, very well.
PS: See anything worth talking about on the ins and outs of the media business in Nigeria on TV, radio, print and online (could be news, tweets, photos, op-eds etc) send us a mail on [email protected] titled TMB. Let’s share the insight together!