by Hauwa Gambo
You just can’t stop this young man. Just days after he was nominated in four categories at the 2012 World Music Awards (Best African Act – (Oliver Twist). Best Music Video – (Oliver Twist). Best Song of the Year- (Oliver Twist). Best World Artist – (Oliver Twist)) and a few more days after YNaija announced him as a finalist for our Person of the Year, D’banj announces another major step.
Sony Music’s RCA Records label hosts a family of global superstar artists and a catalog of music, which includes some of the most important recordings in history. The signing landmarks a historic moment, which sees Africa’s number one superstar artist D’Banj join Africa’s number one music and entertainment company Sony Music.“Partnering with D’Banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’Banj’s music to millions of fans, established and new, across the continent is an honour for us. There are still so many to whom an artist like D’Banj has so much to offer that we can see a brand new era emanating from this phase in his career. We are very excited about being a part of it. ” Says Managing Director of Sony Music Entertainment Sean Watson.“Partnering with the leading music company in Africa is a natural fit for me and DB Records to ensure my music can be available to my fans across every corner of Africa and in countries where they’ve never been able to access my music in a legitimate way, instantly as its released anywhere else in the world. It’s a new era for Africa, the birthplace of music and I’m excited about this very powerful partnership with Sony Music through which we will give birth together to a new era with endless opportunities for my fans, producers, artists and the start of a new time for a revolution in music from Africa. Nothing is impossible!” says D’Banj.D’Banj (born Oladapo Daniel Oyebanjo) signed to a Pan African multi-album deal with Sony Music’s RCA Records. He has also concluded an exclusive management deal with Sony Music and strategic partner ROCKSTAR4000 for the continent. Under the deal D’Banj will join Sony Music’s Pan African RCA Label in the family of such superstar artists as Usher, Chris Brown, R Kelly, Alicia Keys, P!nk, Christina Aguilera, Pitbull, Britney Spears, Jamie Foxx, Justin Timberlake, Ke$ha, T-Pain and Miguel.“We are really excited to be partnering up with DBanj and his DB Records label. DBanj is undoubtedly one of the biggest stars in Africa who continues to deliver world-class hits. What we’ve seen from DB Records so far is an energetic mix of hot new sounds and great new artists like Kayswitch, who we believe will impact right across Africa. The recent launch of iTunes in Africa means that Nigerian fans and those elsewhere on the continent will now readily be able to access this amazing music as soon as it comes to market.” Noted Spiro Damaskinos, Director of RCA Records Africa“Since the first time I met the incredible talent that is D’Banj in Lagos a few years ago, headlining the first of many shows we did together, I knew he was destined for musical greatness. Indeed D’Banj went on to smash all expectations around the world. He has always flown the Nigerian and African flag higher and higher and broken down the barriers for many of Africa’s great talent to follow through. We are thrilled to now have D’Banj in the family with Sony Music and RCA Records and to represent him across the African continent. Together we can take his amazing music and talent to even greater heights and new audiences, as well as launch emerging new stars such as Kayswitch through this landmark partnership” says Jandre Louw, FOUNDER and CEO of ROCKSTAR4000.
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