by Damilola Jagun

Brand Consultant and Principal of Alder Consulting, Leke Alder, has in 7 tweets, stated the factors that will determine the voting pattern of Nigerians at the presidential election, on February 14.

Below are tweets from the brand expert, as he compares both candidates, President Goodluck Jonathan of the Peoples Democratic Party (PDP) and Muhammadu Buhari of the All Progressives Congress (APC).

 

1. From the look of things and the stridency of the campaigns the #2015election in Nigeria will be epochal. Here’s the summary in 7 tweets.

— Leke Alder (@Leke_Alder) January 23, 2015

2. President Jonathan is campaigning on his record of achievements. Buhari is campaigning on his character. #2015Election

— Leke Alder (@Leke_Alder) January 23, 2015

3. The issues in the #2015Election are: security, corruption, management of the nation and economy, jobs, power.

— Leke Alder (@Leke_Alder) January 23, 2015

4. #2015Election: Pre. Jonathan is accused of “unfulfilled promises, non performance.” Buhari is accused of “fundamentalism & tyranny”.

— Leke Alder (@Leke_Alder) January 23, 2015

5. The critical demographic in #2015Election is youths. They’re energised and very aware. The youths essentially defined the issues.

— Leke Alder (@Leke_Alder) January 23, 2015

6. #2015Election Brand Persona: Jonathan: Ordinariness, humility- I’m one of you. Buhari: Simplicity, sincerity- What you see is what u get

— Leke Alder (@Leke_Alder) January 23, 2015

7. Projections: Jonathan: Continuity, executed policies- industrial, agric. Buhari: Integrity, ability to tackle security #2015Election

— Leke Alder (@Leke_Alder) January 23, 2015