By Onyeka Nwelue
Nigerian actress and producer, Lilian Bach has lamented about the poor management and what she called ‘the lackadaisical approach of the management of Silverbird cinemas towards Nigerian films, today at Abuja Film Festival.
‘Eletan’, a Yoruba film, subtitled in English, produced by Bach starts showing today at Silverbird cinemas in Abuja. As of yesterday, she says, Silverbird hasn’t even put up the promotional materials and the film is not listed as part of the films showing in the cinemas.
“The posters just arrived this morning,” she complains. “It was sent in from Lagos since and no one from the cinema went to pick them and even the tapes; and people are supposed to be seeing this film by 15.30.”
She said the hall was vacant when she got in there. For her, it is appalling how we all feel the cinema culture was going to change the fate of Nollywood. “I know how much I made this film,’ she laments. “I know how much I spent during the premiere and I know the pain I’ve been going through promoting this film and what will happen after two weeks? Silverbird will yank the movie off the list and say it was a flop because it is a Yoruba film. This has to stop. They are not even interested in making it a success, as per putting up the promotional materials when they are supposed to let people know that such film is being shown here.”
She says she is not encouraged in making more films. “I stayed at the back for 5 years,” she continues. “Maybe I should invest my money somewhere else, because I am not interested in making films that won’t be shown in the cinemas, but the cinemas are not helping us at all.”
Eletan is a tale of a woman’s desperation, greed, and deception and how these vices eventually result in painful consequences. This scintillating comic relief parades an all-star cast which includes Lilian Bach, Yemi Blaq, Famous Latin, Baba Wande, Ayo Badmus, Muyiwa Adegoke and others.