by Mayowa Ogundele
More often than not, people tend to get consumed by everyday hustle and unintentionally forget that they are needed. Needed by the downtrodden. Needed by the unfortunate. Needed by those who have had it rough all their lives; Those with no hope of a better tomorrow.
This is where Braite Lite’s #ProjectDDD comes in…
Birthed in 2012 by a group of 13 friends. Project DDD (Donation Drive 4 December) is an initiative aimed at giving back to the less privileged in the society, through various charity projects.
All over the world, December is regarded as the time to count wins and loses, spend time with loved ones as we look ahead to a better New Year… BUT… many underprivileged folks do not have such imaginations. They are just too busy searching for the next meal.
Our plan at Braite Lites (a 3 in 1 media, events and ideas company) is to make Christmas special for these people and we have started doing just that in some communities in Lagos.
Last year, 2013, we focused on underprivileged residents in Ajegunle- a suburb of Lagos state. We are glad to have been able to put smiles on the faces of over 1000 people, mostly women and children. All this was made possible by the support of well meaning, kind heated and generous Nigerians, home and abroad.
This year ****DRUM ROLL**** we are glad to announce that the #ProjectDDD charity initiative is switching gears and changing tactics!!!
We realise that it is far more impactful to TEACH PEOPLE HOW TO FISH than KEEP GIVING IT TO THEM ONCE A YEAR…
First, we give them a special Christmas treat. Stock their house with food, make their home more comfortable by providing home essentials and then …. empower the members of each family with skills, to help them on the path to financial freedom.
DO YOU REALISE THAT AS LITTLE AS 50,000 NAIRA CAN CHANGE ONE PERSON’s LIFE FOREVER?
As always, this cannot be fully achieved without the support of kind-hearted ,well-meaning and generous Nigerians. We greatly rely on your donations. Items needed include but not limited to:
Sanitary products (toiletries)
Clothing items(clothes, shoes, bags, in good condition)
School aids (writing materials, literature books and others)
House hold essentials (furniture, bed sheets, kitchen appliances etc)
To make your donations of items,kindly contact any of our representatives in these areas:
Yaba, Anike 08076022508
Ikota/Lekki, Amaka 08022830783
Ibafo, Mayowa 08022930252
Akute Damilola 08112266537
Alagbado Barbara 07038111807
Isolo Maryanne 08020881976
Ojodu Christianne 07061531974
To make cash donations, kindly call: Christianne-081 1639 5255 or send a mail to [email protected].
You can also help us spread the word using your social media influence:
Twitter: @TheBraiteLites @ProjectDDDLagos
“Life is worth living when we choose to help make it better”…