Reading material: Here’s what you should be reading if you work in media content (15)

1. PR for everybody? https://revolutionmessaging.com/news/democratizing-public-relations

2. First Instagram Stories, now WhatsApp gets in on the game too. Is this the end of Snapchat? http://www.recode.net/2017/2/20/14663674/whatsapp-rolling-out-version-snapchat-instagram-stories

3. Or have rumours of Snapchat’s demise been just a little bit exaggerated? http://pulse.ng/bi/finance/snaps-ipo-is-oversubscribed-by-7-billion-id6278943.html

4. The American elections prove that the power of a message will never die. http://www.politico.com/magazine/story/2017/02/data-driven-campaigns-democrats-need-message-214759

5. Just how effective are those ‘fake news’ allegations? http://www.usatoday.com/story/news/politics/onpolitics/2017/02/23/president-trump-media-quinnipiac-poll/98283962/

 

Have a great week!

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