by Seyi Lawal

Samsung Electronics and Spinlet recently hosted a collaborated launch party for the Samsung Galaxy Pocket as part of the high profile, on-going Industry Nite series that attracted music and entertainment execs at the Lagos Oriental Hotel. 

The mobile music download and streaming application company, Spinlet, partnered with Samsung Electronics to launch the brand’s new Samsung Galaxy Pocket S5300 in Nigeria. The Galaxy Pocket comes with a preinstalled Spinlet application loaded with five songs and enough credit for consumers to purchase five additional songs from the massive music catalogue available through the Spinlet app. 

This new partnership provides consumers the opportunity to enjoy their favourite music on an advanced new smart phone with TouchWiz UI multi-tasking and Wi-Fi capabilities. The Spinlet model also allows independent musicians and bands in Africa to sell their music alongside other more prominent artists in Africa and from around the world.

Spinlet provides artists with tools to better understand their fan base and interact with them through social media. By providing the application pre-installed, Samsung significantly increases the amount of listeners and potential buyers of these artists’ music. “In a country riddled by piracy, the free streaming and pay per download model that Spinlet and Samsung are providing to the market really helps create value in fans eyes and a revenue stream for artists,” says Eric Idiahi, Spinlet Chairman. 

According to Daesong Ra, Business Manager, Mobile Division Samsung Electronics West Africa, “Our proposition offers consumers a smart phone experience that is not only affordable but ‘Clearly Different, Clearly Smart.’” The Samsung Galaxy pocket comes packed with over 400,000 free apps, faster internet connectivity at an amazing retail price of N18,900. In addition, consumers on the MTN network can enjoy 1 month free of internet data to experience these exciting smart phone solutions.