by Onyeka Nwelue
He’s not your ordinary 21 year-old. His hands are completely occupied and he’s extremely smart. However, the same urban and afro-pop record producer, songwriter, songwriter/rapper, multi-instrumentalist, A&R and music industry entrepreneur, David Evans, has a playful part of him that will make you begin to wonder where his pride lies.
At the age of 21, he is already instrumental to the success of many records across the globe including impressive digital sales of his very own debut single “Follow Me Go” in the summer of 2009. Having honed his chops in music production, he is into ‘afro-pop,’ but continues to incorporate any other genre that he considers relevant too. “I do this at a time when I think it should be done,” he says when you try to find out. Such records include his spring 2011 release, “Loving in the Morning”, a drum n’ bass influenced mixture of R n’ B and Afro-Pop record which received independent critical acclaim on US Hip-hop website HotNewHop.com, reaching and remaining at #1 for 3 weeks on their independent chart. The record also reached #1 on Nigerian Music website iwantairplay.com and African music website mytruspot.com, but peaked at #6 on Nigerian music website gidilounge.com.
In the summer of 2011, David via his twitter profile @TheD_Evans, announced his optimism to be a part of a joint deal between Beautiful Music Recordings and Titans Entertainment, and also his plans to release an EP in the winter. The working title is “Elevator Music Vol. 1”. It’s obvious that he has steamed ahead to refreshingly capture the imagination and even attention of the music world. His Popular Music and Media Production degree from the University of Northampton in the United Kingdom is of a great advantage to him, as his understanding of music is slightly different from most of the producers of his generation.
Modest and honest about what he wants, David has been active in classical music (trumpet) since 2001 and has worked with acts like Authentiq, Rap’L, Saeon, Livvi Frank, Death Valley Sonata, K-Kay, Phizzle, Ajebutter22, Soyinka’s Afro, Izzie, Voax, Sean Alto, Mr. Rufino and a lot more. “It’s all about knowing what you do,” he adds.
But the truth is that the process in Nigeria is tough, really tough. He’s back to join the system and how tough he gets too will determine how successful he will pull through.
His new single, For My Hometown will be released on Friday, 19th August, 2011.