by Sola Fasasi
Does your life consist of work, work and sadly, more work? Welcome to the club! UrbanCode is inspired by the life of the workaholic – it’s a magazine that bridges the divide between work and life.
“We are concerned about the average worker; the fact that he’s getting no sleep, no fun, no life,” Olawale Olajide, publisher of UrbanCode states. And he should know, he’s a lawyer and a business man. “I discovered that there seems to be no real practical option to a balanced life in the present crop of lifestyle magazines with emphasis for the monthly paid worker and young budding entrepreneur. It’s a wholesome and holistic package. We intend to motivate, celebrate, educate, refresh and enlighten our target. Our approach is to serve things hot as they come, celebrating the worker and making their world a special one,” he emphasizes.
Shocking blurbs such as ‘Orgasm: come or die, you can have it!’ speak to the daring vision of the editorial team. With two editions out in the market, the glossy quarterly is aiming to earn a special place in the hearts of workers and entrepreneurs. “We want to be the reference point for issues that affect and reflect the life of people who give their lives to work,” says Joy Bewaji, UrbanCode’s media representative.
On the cover of the March edition are two hardworking young women – Bose Olanihun, CEO of Buttons and Chinelo Utaku, MD Lotem.“As time unfolds, we plan to move from a few thousand copies to tens of thousands and finally become a household name and an industry standard.”