Thought Couture: What it takes to be a man

by Joy Isi Bewaji

A Man’s Story is an unprecedented and unique documentary that focuses on the dynamic force of energy, passion and colour of an A-list designer who continues to break boundaries

Judging by the man that just walked passed, it could mean an immaculate suit, a warm smile, cool demeanor, a decent accent, a store on Savile Row – the most famous tailoring street in the world, and a biopic depicting your trials and triumphs over the years.

Yes, it’s Ozwald Boateng!

Boateng has dressed David Bowie and Mick Jagger and Will Smith and Jamie Foxx and Daniel Day Lewis and Robbie Williams and Laurence Fishburne and Anthony Hopkins and Lenny Kravitz and Spike Lee. I am hoping he would dress Frank Edoho and Charles Anazodo at some point – just because.

Anyway, he was in town to meet with the press. He’s film is only a few months from premiering in West Africa.

The highly anticipated film of Ozwald Boateng’s life – “A MAN’S STORY” is set to be released in cinemas throughout West Africa (Nigeria/Ghana) on 27 July, 2012, brought to screen by Okhma Global limited.

‘A Man’s Story’ is an unprecedented and unique documentary that focuses on the dynamic force of energy, passion and colour of an A-list designer who continues to break boundaries. Tailored to Hollywood’s standard, the movie tells the intense story of a man with a dream and zeal. A superstar in his own right, Boateng shares his singular dream to succeed, with humanity, depth and ambition rarely, if ever, documented in the fashion world.

In this biopic, Boateng takes us on a journey to a rarefied place and to the heart of what he has spent an entire career trying to distill – what is it to be a man?

Instinctual, brilliant, awed and generous, Boateng has made a huge brand that will live beyond his years.

Over the past two decades Boateng has reinterpreted the British art of bespoke tailoring. Traditional craftsmanship and innovation are corner-stone of the fashion brand. Boateng’s iconic contemporary twist, vibrant colours and refined fabrics offer a unique luxury experience to men of all generations.

With the birth of the Savile Row House in 2007 designed by world famous architect, David Adjaye, Boateng has extended his bespoke expertise to semi-bespoke, ready-to-wear, shoes, accessories and luggage: an unexpected and sophisticated journey through men’s lifestyle.

True to his pioneer spirit, Boateng consistently breaks new ground, combining fashion, design, art and architecture.

On Monday, 12 March, Okhma Global limited arranged a press conference where Boateng shared his intimate ideas. One of which is his desire to open a store in Lagos. “Lagos is the centre of Africa; I have the utmost desire to bring the brand here. They say in every five Africans, one is a Nigerian. So if you are not providing for the Nigerian market, you are in trouble.”

He also revealed his intention of starting a female line. “I have a 13-year-old daughter who keeps insisting that I make clothes for her. So it’s something I am working on.”

As part of his visit, building up to this phenomenal project, Okhma Global limited organised an evening out with corporate Nigeria on Tuesday, 13 March at The Avenue. According to Mary Ephraim of Okhma, the cocktail event is an assembly of like-minds, sharing grand ideas towards developing the black nation into a more creative and prosperous one.

“A Man’s Story” captures the dark moments of Boateng’s life and also beams into the future, and the success he has recorded as the first black designer to take over England.

The Movie’s release will be heralded by a grand premier and a spectacular fashion display of Boateng’s best works. I think it takes everything Boateng has built and overcome to be a man.


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One comment

  1. Can't wait to watch the movie.

cool good eh love2 cute confused notgood numb disgusting fail