Nivea is the latest company embroiled in racism controversy over its ads/products.

Not quite long ago, Dove felt the heat from disgruntled Blacks who felt its latest advert was provocative and racist.

Nivea in racism row over skin-lightening cream https://t.co/l0M94p73JZ pic.twitter.com/65RMvZg9yM

— BBC News Africa (@BBCAfrica) October 19, 2017

Elnathan John is of the opinion that Nivea is simply tapping into a market that we Nigerians made available by virtue of our love for fair complexion.

See below:

https://twitter.com/elnathan_john/status/920996312891392000

https://twitter.com/elnathan_john/status/920999412616310784

https://twitter.com/elnathan_john/status/921000257416318976

https://twitter.com/elnathan_john/status/921000565399867393

https://twitter.com/elnathan_john/status/921003530047148033

https://twitter.com/elnathan_john/status/921003940686258177

https://twitter.com/elnathan_john/status/921004443256152065

https://twitter.com/elnathan_john/status/921004915417329665

https://twitter.com/elnathan_john/status/921005236118065152

Word.