The Thread: Why lighter is better in Nigeria

Nivea is the latest company embroiled in racism controversy over its ads/products.

Not quite long ago, Dove felt the heat from disgruntled Blacks who felt its latest advert was provocative and racist.

Elnathan John is of the opinion that Nivea is simply tapping into a market that we Nigerians made available by virtue of our love for fair complexion.

See below:


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cool good eh love2 cute confused notgood numb disgusting fail