About two weeks back, we tried to help you prepare for this ride. Call her whatever you will, we already told you Linda Ikeji is going to be here for a while and we meant every word.
Today, Linda Ikeji Social was unveiled. Social is the S that got our brains in overdrive since she teased us about her new big project, LIS – the final brand in the expansion plan she revealed in August.
Linda has just confirmed to us that she’s not just taking over the Nigerian blogosphere and the online media space (with Linda Ikeji online TV and radio), she’s taking over everything across Nigeria’s social media space with the newly revealed Linda Ikeji Social.
Here are 5 things to know about the new Linda Ikeji Social:
Linda Ikeji Social is nothing like anything you have experienced on Nigeria’s social media space: A merger of Linda Ikeji Blog and Facebook is how she explains it, but here’s what it is: nne website where you can not only read news stories, gossip and post comments, you can interact with other users, build your own network, buy, sell and even make money (as we’ll explain in subsequent points). This is novel, the first of its kind in Nigeria and in fact, most parts of the world. And no one saw this coming, at least not from Linda Ikeji.
LIS will promote citizen journalism: Linda Ikeji, in her introductory video, says LIS will allow users to send in breaking stories and videos. You’re not just a consumer, you become a contributor. It won’t matter how unprofessionally done it is, your stories will get published on LIS as long as it’s “exclusive and authentic”. This, we think, is brilliant as very important stories can spin off from these crowd-sourced contents. Linda Ikeji has a large, sprawling audience base and this is a valid way to harness their power to somewhat make editorial decisions. All that is great but there’s a catch: she’s paying for every contribution, as long as it appears on Linda Ikeji Social first. And it’s “authentic, exclusive and original”.
LIS has a marketplace feature, plus everything else that there is to it: Users are allowed to market their products and consumers can make purchases all on this site. This is how Linda Ikeji introduces e-commerce into her social networking app, in the most unprecedented way.
This website is a money-making venture for smart users: It’s pretty simple, build a large network on LIS and have an ad banner placed on your page. Then, you get a percentage of the payment made for that particluar ad. The larger your network, the more ads you get on your page and the more cash in your pocket. For some young Nigerians, this already sounds like a full-time job. Linda Ikeji also promised weekly giveaways of cash and other items. We honestly haven’t seen this type of money-dashing outfit before.
And the most exciting?: LIS is giving away one million naira to new subscribers one week from now. Giveaways everywhere, you say? Well, it looks like the underlying purpose of the site besides creating a close-knit community for users, is financial empowerment, for the lucky ones, as she puts it.
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