With less “preaching”, Oprah’s OWN Network records sharp rise in ratings

by Rachel Ogbu

Earlier this year, day time TV queen, Oprah Winfrey spoke on the dismal ratings of her OWN Network, blaming poor timing, amongst other mistakes.

According to the chief at Discovery, OWN has finally found the secret to its success. David Zaslav says that the success of the Oprah Winfrey Network lies in becoming “less preachy” and including programming that makes people laugh.

Zaslav disclosed that OWN has seen a sharp increase in ratings and the length of time viewers tune in is also the second highest in the company’s portfolio. The company’s portfolio also includes, among others, Discovery, TLC and Velocity.

Variety.com reports that, on a conference call to discuss last quarter’s financials, Zaslav said,

“We were much too teachy and preachy and earnest when we started. Auds said, ‘We want to have fun, want to laugh, want to see families, want some comedy.’”

Zaslav was speaking about what was being discussed, shortly before OWN made a deal, last month, with Tyler Perry so that Perry would start developing content for the network.

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