Founder of RED, Adebola Williams unveiled as Globacom brand ambassador

Media personality and co-founder of RED (owner of Red Media Africa,, The Future Awards Africa, StateCraft Inc amongst others), Adebola Williams has joined the list of brand ambassadors of the national telecommunications operator, Globacom.

He is the first non-entertainment brand ambassador for a telecoms brand in the country.

A statement released in Lagos by Globacom on Thursday said Williams was among the new set of ambassadors signed on recently by the firm.

The media personality has quickly settled down as brand ambassador by featuring in a television commercial which is already running on local and international media including CNN, the statement noted.

The company said it decided to expand the list of its ambassadors to include more young, hard working Nigerians whose achievements in entrepreneurship and other endeavour are inspiring the coming generation.

Although many of its brand ambassadors are entertainment and sports celebrities, Glo explained that it desired to demonstrate to youths that even without being in sports and entertainment, they could still be rewarded and celebrated as long as they showed diligence in their chosen areas of endeavour.

“He played a major role in the rebranding of President Muhammadu Buhari for the 2015 general election, and is also one of the brains behind some of the President’s youth-oriented media initiatives,” the statement read.

An alumnus of the London School of Journalism, London School of Marketing and the School of Media and Communications of the Pan African University, Williams recently became an Obama Mandela Washington Fellow.

In 2015, Globacom added several new celebrities to its brand endorsement portfolio. They include comedians Bovi Ugboma and Ayo Makun, popularly called AY, musical artistes Reekado Banks, Korede Bello and Hadizah Blell (Di’ja) as well as Nollywood stars, Patience Ozokwor, popularly called Mama G, and O.C. Ukeje.

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