African time: The world is laughing at us – Jidenna

American rapper, Jidenna has said the world mocks Africa over its lateness culture known as ‘African Time’.

The singer said this in reaction to his failure to perform at the recently held One Africa Music Fest in London, England.

In an interview with Factory78, the rapper said Africans joke about lateness while others are laughing at them.

[Read Also: ‘WE MUST BE ON TIME’ | JIDENNA APOLOGISES FOR NOT PERFORMING AT ONE AFRICA MUSIC FEST]

He said: “I was at the first One Africa Fest in Barclays Centre, Brooklyn. It was a success.

“It wasn’t enough for me to just do one. I really want to follow this and I want to follow this everywhere in the world.

“This fest is very important to me. I’m not sure where the ball was dropped but I do know that it came down to time management

“People make jokes about African Time but the truth is that everyone is laughing at us. We are out here joking about it but every other continent is laughing at us.

“That’s what happened to me. Davido, Tiwa’s sets were even cut off. I don’t know what exactly happened and why it happened.

Jidenna also said he’s yet to receive a personal apology from the organisers of the concert.

“All I can say is the way we do business in our crew…. is that if we make a mistake, then we apologise to the person personally. I am still awaiting the apology personally,” he said.

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