In Nigeria, giant advertising hoardings are commonplace, with billboard images on a vast cinematic scale.
On these structures three artists will explore the relationship between advertising and daily life in the city of Lagos, locating new works of art on billboards.
Commissioned by Create London and A Whitespace Creative Agency in Nigeria and funded by the British Council, artists Karo Akpokiere (Nigeria and Germany), Matt Stokes(UK), Nick Waplington (UK and US) have developed three new works that bring art into a very public context.
Each new work is the result of research and conversation with people living in Lagos.
What happens when advertising space is used to represent daily life on a grand scale, replacing the usual aspirational images of commercial marketing? When advertising space is used to celebrate daily life, rather than sell new products, what impact does this have on our experience of reality?
Inspired by these three works, artists in Nigeria, at all stages of their careers, are invited to enter the Your Ad Here Open Call, to propose a new artwork that represents daily life in Lagos or Abuja.
Artists from all disciplines are encouraged to apply including fine artists, photographers and designers.
The best entries will be selected by a panel, with one overall winner’s work fabricated and installed as an outdoor billboard in Lagos.
Up to 20 runners up will be exhibited in Lagos at A Whitespace and online.
Hop on the train HERE.