Everyone has a scripted Youtube show now. It has become the status symbol for creators and influencers looking to expand their reach and thousands of such shows now, covering a spectrum of ideas that pertain to human behaviour. Comedy has also found a home on Youtube, with Emmanuella of the Mark Angel comedy being one of the biggest Youtube channels in the country. The game has always been to own your own intellectual property, and profit off people engaging with your intellectual property and paying to access it, youtube might be the most prominent example of this, but other platforms like Kick starter and Patreon also offer influencers a way to connect with and get support from their fanbases. Broda Shaggi is finally tapping into that market.
With nearly 600k subscribers on Youtube, it is a little surprising that Broda Shaggi is only starting to explore scripted comedy. A captive audience and his reputation with pulling off scene stealing cameos in a number of high profile Nollywood films (including Elevator Baby) should have provided enough bonafides to segue into Youtube. But no matter, Broda Shaggi is finally capitalizing on his internet fame with “Shaggi Palava”, his new scripted comedy show on Youtube.
Youtube has become the new frontier for independent content creators who want to leverage their audiences into viable revenue streams. All that the bargain asks of them is that they consistently create content. Shaggi Palava seems to be Broda Shaggi’s way of navigating this lesser celebrated content creation forms. The new show deviates from his predilection for spur of the moment skits that require physical comedy to sell the joke, the new show is similar but you can see the effort being made to elevate the intellect of the show. Not that it matters because Broda Shaggi is his most hilarious self.
Watch the first episode here:
Edwin Okolo is an author and journalist who has worked with YNaija, TheNativemag and the Naked Convos.