Closeup, Nigeria’s #1 toothpaste brand and catalyst for closeness stormed the University of Port Harcourt (UNIPORT) and University of Benin (UNIBEN) with its #MakeThatMove challenge – a campaign that encourages and challenges the youth to be spontaneous, confident and daring in order to #BreakTheBarriers & ‎#MakeThatMove.

The events took place on April 26 and May 3, 2017 at the ‘Closeup Chill Zones’ on each campus. Students were entertained and given a platform to showcase their talent through music, comedy, fashion and dance. The Closeup Chill Zones are designated hubs on campus for students to relax, play games and enjoy free WiFi on admission.

George Umoh, Closeup Manager said: “The #MakeThatMove campaign is aimed at encouraging young Nigerians to be bold and to break the barriers limiting them to closeness in line with the brand purpose. In the next phase of the campaign, we will be encouraging students on campus, with interests in fashion, music, art and modelling to also #BreakTheBarriers by providing a platform for them to showcase their talents across Nigeria on a grand scale.”

“Closeness comes in many forms and expressions: be spontaneous, be brave, and break free. Don’t think, just#MakeYourMove,‎” he added.

Closeup will be bringing the #MakeThatMove ‎challenge and Closeup Chill Zones to more universities nationwide, including Obafemi Awolowo University, University of Nigeria Nsukka, and Ahmadu Bello University.