Did you miss Rubbin’Minds this last Sunday? Here is a review of what you didn’t get to watch!


Hauwa Gambo


Last Sunday was our 2nd episode of “A Time for Books” with shortlisted candidates of Nigeria Prize for Literature. In the first episode, Chude Jideonwo and Shade Ladipo announced that August is dedicated to the reading culture in Nigeria with focus on children as the Nigeria Prize for Literature 2011 is themed “Children and Youth Literature”. In continuation of the interview with children’s book writers Mai Nasara (Adeleke Adeyemi) and Ayodele Olofintuade, we had an out of studio chat with the remaining shortlisted candidates; Philip Begho Author of “Aunty Felicia Goes to School”, Chinyere Obi-Obasi “The Great Fall”, Thelma Nwokeji “The Red Nest” and Uche Peter Umez “The Runaway Hero”.
On this same episode, Y! Brand celebrated its one year anniversary. On the first segment, Shade Ladipo got the writers to talk about their books, its content and the reaction of the children to their books. The general response was that children like their books and understand them too. Uche Umez said he remembers reading his book “The Runaway Hero” in India to children shortly before it was published and the kids really loved the storyline and the heroic qualities of the main character. Chinyere Obi-Obasi, the banker, writer, lawyer, and mother of 5  said “I want children to read and be entertained, it is the major reason why I write and I’m sure they do.”
“If children are exposed to books, they will read,” Uche Peter Umez said when asked if children really read or they are being forced. It is not the effort of schools alone to achieve this, parents too must be involved. While talking to Uche, Thelma Nwokeji interjected. She said, “we need a lot of efforts to get people to read.” In response to Shade’s question on what the government’s contribution has been so far, rounded up their chat.
Considering the government bringing back the book campaign, Chinyere Obi-Obasi simply smiled and said, “So much is going on, there is a lot of renewed interest, that is good and fair enough.” But Uche Umez thinks otherwise in his response, “The government is not doing enough.”  Philip Begho believes government can do better but we should not be dependent on them.
On the second segment of the show RubbinMinds celebrated the one year anniversary of the Y! Brands with Dimeji Alara Editor, Mania Magazine, OC Ukeje an Actor and Eyitayo Ayejumoh an executive brand marketer.  They brought back memories of how the Y! Name came about and the brands affiliated to it; Y! Magazine, Y! On the Radio (Cool and Wazobia), Y! In the News (a column in Guardian Newspaper) and Y! TV (RubbinMinds). “The Magazine was borne out of an idea by Eyitayo and we got a group of excellent young minds to brainstorm on it,” said Chude Jideonwo.
“People don’t understand all it takes to publish magazines, it is like a baby. We wanted a unique magazine and the first edition came along”, Chude Jideonwo said. “The Magazine was refreshing and different.” The first edition was ‘Omotola is Angry’ and is my favourite till now”, said Dimeji Alara. OC said the wit and captions are captivating and keep his interest stimulated, to which Chude responded, “Y! Magazine shows what exactly our vision is and it is a plus that people love it!”
There was the cutting of the anniversary cake at the end of the show. Thanks to Evergreen Cakes for such a beautiful design with all the colours of Y! on it. Till next Sunday again for another exciting episode of Rubbin’Minds on Channels TV 3-4pm.

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cool good eh love2 cute confused notgood numb disgusting fail