by Daniel Essien
Many businesses offer ‘brick and mortar’ products and services. This basically means what they offer can be experienced directly by potential customers. The question that begs for an answer is, how can you take your service to a realm that enables your output to be experienced by people you may never meet? In steps the world of digital marketing.
Many other courses on digital marketing will focus on tactics – how to use Facebook, Twitter, websites, mobile etc. This course will follow a different route. Attendants will build up the structure of marketing – the unchanging core of marketing – and get introduced to strategies that will drive the tactics of digital marketing.
Whether you are an entrepreneur, an advertising practitioner, brand/marketing person or simply interested in arming yourself with knowledge that can move your dreams ahead, this program for you.
This session will be facilitated by a seasoned Chartered Marketer in Corporate Nigeria and a successful entrepreneur providing services to several blue chip Nigerian companies. It will hold on March 17, 2012 by 9:30am at Bradfield Training Facility, 5-7 James Oluleye Estate, HarmonyEnclave Adeniyi Jones, Ikeja. Each participant will pay N25,000 that will
cover lunch, training materials and lots of other free e-book resources.
To confirm your attendance, send an email to: [email protected] and you will be replied with the next steps to take.
It is also on good authority that five opinion pieces recently published on YNaija will be used as part of the case study for this course. You guessed right, it’s ‘the N1.2m for a Facebook account’ saga.
This case study will ignore the controversies but zoom in on the salient issues: Is it better to use existing engagement platforms (Facebook, etc.) than to creare a bespoke platform? Where should the social media mgt be domiciled in a company – PR, Corporate Communication, Marketing or customer care? These and many more issues will be covered in this exciting session from Tharros Associates