by Doyin Jaiyesimi
As auditions commence for Nigeria’s Got Talent show across Nigeria in a fortnight, Airtel Nigeria and Rapid Blue Format have announced a star prize of N10 Million Naira for the show.
Gifted Nigerians, male and female of all ages with talents in acrobatics, magic display, fire eating, ball juggling, dancing, singing, comedy, and others will have a chance to showcase their talents in the reality television show.
The show auditions will kick-off in Nigeria’s capital city of Abuja between the 31st of July and 1st of August at the Rockview Hotel after which it will move to Enugu on the 3rd of August at the Independence Hotel.
Other cities across the country would also have a chance to showcase their talents as the show train moves to Calabar on August 7, Port Harcourt on 9th, Warri 11th, Benin 13th, Ibadan 16th with auditions ending in the Lagos on August 18th and 19th. “This is the definitive talent show in the country at the moment; the encompassing nature is strictly unique to the Got Talent brand and puts it ahead of other shows,” executive producer, Rotimi Pedro explains.
Speaking on his company’s partnership with RBF, chief operating officer and executive director, Airtel Nigeria, Deepak Srivastava commented: “Airtel is pleased to partner with RBF to empower talented Nigerians. Aside providing a great platform for talented Nigerians, we are also passionate about thrilling and exciting telecommunications consumers across the country.”
The Nigeria’s Got Talent reality show would run between July and December this year and will feature performances and stunts on national television.The show has no demographic barrier as a 10 year old child or an octogenarian can emerge ultimate winner and grab the N10 million prize money.
Apart from South Africa, Nigeria is the only African country that has been able to secure the Got Talent franchise and is set to experience the magic of the show like other nations across the world. The Got Talent franchise has produced many notable performers in the last couple of years including Diversity, Bianca Ryan and Britain’s Got Talent’s 2009 1st runner up Susan Boyle, whose debut album became the fastest selling UK debut album of all time, selling over 3 million copies in the U.S amongst others.
The franchise currently in its 6th year is one of the fastest growing international franchises, closing the gap on other successful franchises such as ‘The Weakest Link’, ‘The X Factor’ and ‘Dancing with the Stars,’ amongst others.